Asia Pet Treats Market Size
| Study Period | 2017-2027 |
| Base Year For Estimation | 2021 |
| Forecast Data Period | 2024 - 2028 |
| Historical Data Period | 2018 - 2020 |
| CAGR | 5.70 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Asia Pet Treats Market Analysis
The Asian pet treats market is projected to register a CAGR of 5.7% during the forecast period.
- Asia is one of the world's largest regions with large pet populations due to the presence of highly populated countries. The Covid pandemic induced a rise in pet ownership worldwide, including in Asia, as people adopted more pets to tackle loneliness and anxiety issues in many countries. As a result, pet ownership has increased the demand for pet treats across the region.
- Furthermore, the increasing trend of pet humanization due to the rise in millennial pet ownership and rising disposable incomes has increased the premiumization of pet treats in the region. In recent years the safety and nutritional needs of pets have become major concerns for consumers, who are increasingly aware of the labeling and the ingredients used in pet treats which come at higher costs.
- With the increase in middle-income households in developing countries such as India, China, Thailand, etc., more people are willing to spend more on their pets than before, especially in terms of higher-quality foods. Therefore, the increasing trend of pet humanization, rising disposable incomes, and increasing pet population are some of the major factors driving the pet treats market in Asia in the coming years.
Asia Pet Treats Market Trends
This section covers the major market trends shaping the Asia Pet Treats Market according to our research experts:
Rising Trend of Pet humanization
- The pet humanization trend has become a global phenomenon in the pet products industry in recent years. More pet owners are treating pets as members of their families and are willing to spend more on pet treats due to rising disposable incomes and the growing number of middle-class families in the region.
- Furthermore, pet treats allow owners to increase their relationship with their pets in terms of affection, controlling, and training their pets which has increased the demand for pet treats in recent years. The rising consumer awareness about the ingredients used in pet treats has increased the demand for premium products that are natural, locally grown, and human-grade ingredients which are safe for their pets.
- The pandemic-induced isolation increased the adoption of pet dogs and cats across many countries in the region, causing a surge in demand for pet treats and other pet products. For instance, according to Philippine Canine Club, the number of new dogs registered in the Philippines has increased from 94,031 in 2020 to 137,223 in 2021.
- Therefore, the increasing humanization trend, along with the rise in pet adoption in the region, is anticipated to increase the pet treats market in the region in the coming years.
Dogs dominating the pet treat market
- Pet dogs are among the most dominant pet animals in many Asian countries. Dogs consume more treats than other pets, such as cats, as dogs get bored more easily, and owners buy more treats to keep them active. People in the region are more interested in adopting a dog than a cat, as most people look at dogs as a status symbol in the region.
- According to iPrice Group, a Southeast Asian e-commerce aggregator revealed that people are five times more interested in dogs than cats in the Southeast Asia region. Furthermore, In the Philippines, google searches for dogs for sale or adoption were 460% more than searches made for cats in 2021. The dog population exceeds that of the cat population in many Asian countries such as China, India, Thailand, the Philippines, Indonesia, South Korea, etc.
- According to Federation Cynologique Internationale (FCI), 67% of households own one or more dogs in the Philippines. Furthermore, According to the Thai Pet Food Product Association, there are over 8.9 million dogs accounting for over 62% of the total pet population in the country. Therefore, the increasing population of dogs, along with the rising interest of people in pet dog adoption in the region is one of the major factors driving the pet treats market in coming years
Asia Pet Treats Industry Overview
The Asia Pet Treats Market is consolidated, with the top players occupying most of the market. Mars Pet Care, Nestle Purina PetCare Company, J.M Smucker Company, Unicharm Corporation, Hill’s Pet Nutrition Inc, and Yantai China Pet Foods Co., Ltd. are some of the leading players in this region. The players operating in the region adopt various strategies, such as new product launches, partnerships, acquisitions, expansions, etc., to increase their market share and consolidate their position in the market.
Asia Pet Treats Market Leaders
Mars. Inc
Unicharm Corporation
Nestle Purina Petcare Company
J.M Smucker Company
Yantai China Pet Foods Co. Ltd
*Disclaimer: Major Players sorted in no particular order
Asia Pet Treats Market News
- July 2022: Dogsee Chew, an Indian natural pet product manufacturer launched new product lines of Dogsee Singles and Dogsee Play Treatoy in the Indian market. The Dogsee Singles line consists of natural hard chew bars available in carrot and coconut flavors and is made from Himalayan cheese, and the Treatoy line consists of non-toxic chew treat-cum-toy for dogs.
- February 2022: Feed Werkz, a Singaporean Insect Farming Technology startup, announced the launch of a fully integrated pet food product range under the brand Conscious Creatures for the Singapore market. The brand consists of highly palatable, nutritious, and sustainable dog treats that are made of sustainably farmed insects as the primary ingredient.
Asia Pet Treats Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions & Market definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Pet Type
5.1.1 Dog
5.1.2 Cat
5.1.3 Others
5.2 Product Type
5.2.1 Dental Treats
5.2.2 Crunchy Treats
5.2.3 Soft and Chewy Treats
5.2.4 Freeze-dried and Jerky Treats
5.2.5 Other Product Types
5.3 Distribution Channel
5.3.1 Supermarket/Hypermarket
5.3.2 Specialized Pet Shops
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
5.4 Pricing Type
5.4.1 Economy Segment
5.4.2 Mid-price Segment
5.4.3 Premium Segment
5.5 Geography
5.5.1 China
5.5.2 Indonesia
5.5.3 Japan
5.5.4 Malaysia
5.5.5 Philippines
5.5.6 Singapore
5.5.7 South Korea
5.5.8 Thailand
5.5.9 Vietnam
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Competitor Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Inc.
6.3.2 Nestle Purina Petcare Company
6.3.3 Unicharm Corporation
6.3.4 Hill's Pet Nutrition Inc.
6.3.5 Ban Leong Shell Products Sdn Bhd
6.3.6 Heristo aktiengesellschaft
6.3.7 Yantai China Pet Foods Co. Ltd
6.3.8 The JM Smucker Company
6.3.9 General Mills Inc. (Blue Buffalo Co.Ltd)
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Asia Pet Treats Industry Segmentation
Pet treats are dietary supplements given to cats and dogs to keep them active and engaged, help the owner get their attention, and give medicinal supplements to pets. Pet treats constitute a minor part of the daily nutrition of pets and usually meet nutritional adequacy standards.
The Asia pet treats market is segmented by animal type (dogs, cats, and other animal types), by product type (dental treats, crunchy treats, soft and chewy treats, freeze-dried and jerky treats, other product types), by distribution channels (specialized pet shops, supermarkets/hypermarkets, online retail stores, and other channels), by pricing type (economy segment, premium segment, and super-premium segment), and by geography (China, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, and Vietnam).
The report offers market size and forecasts in terms of Value (USD million).
| Pet Type | |
| Dog | |
| Cat | |
| Others |
| Product Type | |
| Dental Treats | |
| Crunchy Treats | |
| Soft and Chewy Treats | |
| Freeze-dried and Jerky Treats | |
| Other Product Types |
| Distribution Channel | |
| Supermarket/Hypermarket | |
| Specialized Pet Shops | |
| Online Retail Stores | |
| Other Distribution Channels |
| Pricing Type | |
| Economy Segment | |
| Mid-price Segment | |
| Premium Segment |
| Geography | |
| China | |
| Indonesia | |
| Japan | |
| Malaysia | |
| Philippines | |
| Singapore | |
| South Korea | |
| Thailand | |
| Vietnam |
Asia Pet Treats Market Research FAQs
What is the current Asia Pet Treats Market size?
The Asia Pet Treats Market is projected to register a CAGR of 5.7% during the forecast period (2023-2027).
Who are the key players in Asia Pet Treats Market?
Mars. Inc, Unicharm Corporation, Nestle Purina Petcare Company, J.M Smucker Company and Yantai China Pet Foods Co. Ltd are the major companies operating in the Asia Pet Treats Market.
Asia Pet Treats Industry Report
Statistics for the 2023 Asia Pet Treats market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia Pet Treats analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
