Australia Mattress Market Size
Study Period | 2019 - 2028 |
Base Year For Estimation | 2022 |
Market Size (2023) | USD 0.82 Billion |
Market Size (2028) | USD 1.10 Billion |
CAGR (2023 - 2028) | 6.05 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Australia Mattress Market Analysis
The Australia Mattress Market size is expected to grow from USD 0.82 billion in 2023 to USD 1.10 billion by 2028, at a CAGR of 6.05% during the forecast period (2023-2028).
Australia's mattress market developed rapidly due to the growing population in Australia, increasing income levels, and the booming housing market. Other major reasons include the growth of international trade in current times.
The homecare and furniture industries were growing exponentially, but with the outbreak of the COVID-19 pandemic, there was a rapid decline in the growth of the mattress market. Australia's forty percent of all households are adjusting to a reduction in household income, with Generation Z (born 1996–2012) and millennials (born 1980–95) the most affected and least confident of a recovery. Shoppers expect to reduce their discretionary spending, except for grocery and household products, across most purchase categories. Furthermore, despite the overall downturn in spending, online shopping and digital activity have grown, mainly driven by consumers that have maintained their household income. There was an initial decline in the demand for bedding products, such as mattresses. However, due to work-from-home and social distancing measures, more and more people are staying at their homes. The usage of social media and other online channels increased multi-fold. As homes started becoming the new hubs for work and family time, people are spending even non-sleeping hours on their beds. All these factors lead to the increase in demand for high-quality mattresses.
Australia's mattress industry is still affected by other factors, such as the speed of renovating existing houses, expansion of new houses, and innovation in traditional sleep concepts. Consumer groups are expanding in Australia's mattress market and have the potential for further development. Consumers in the market highly regard a functional and healthy mattress due to changing lifestyles and sleep disorders. Replacement of bedding is forecasted to lead to the growth of the mattress market in Australia.
Australia Mattress Market Trends
Hotel Industry is Driving the Market Growth
Melbourne, Sydney, Perth, and Brisbane were identified as cities leading the way in hotel development. A shift towards experiential travel, locally styled hotels, and authentic travel experiences are seen in tourist preferences. Hence, lifestyle and boutique hotels are on the upsurge, and their frequent refurbishments and renovations will drive strong growth in hotel mattress demand in the future. The price of hotel mattresses in Australia is expected to rise by 3.0% by 2025. King and queen-size mattresses are also likely to extend their dominance going forward. Leading players in the industry are looking to introduce oil-scented mattresses for premium hotel clientele coupled with product innovation and integration of advanced technologies.
Smart Home And Mattress is Driving The Market
Consumers worldwide have shown an increased interest in and adoption of smart home technologies in recent years. Due to their ease, automation possibilities, and connectivity with mobile devices, smart home products, such as gadgets like smart speakers, thermostats, and security systems, have become increasingly popular. The people of Australia are tech-savvy and open to innovations. Smart mattresses may be more appealing to consumers who are already comfortable using smart gadgets and exploring the advantages of home automation.
Australia Mattress Industry Overview
Companies across the world have huge investments in this segment of the market. In Australia, the Mattress market has many companies concentrated over minor shares. Australian Comfort Group, Dyer Holdings Pty. Ltd. - Sealy of Australia, Joyce Corporation Ltd, A H Beard Holdings Pty Ltd., Wonderest Ltd, Koala Sleep Pty. Ltd., Tontine Pty. Ltd, Tempur Australia Pty Ltd are amongst the mattresses, fixtures, etc.
Adopting smart Mattresses and upgrading to new mattresses leads to increased competition in the company. Innovation and technological advancement accelerated as COVID-19 and urbanization struck general people to adopt the new bedding and mattresses.
Australia Mattress Market Leaders
Australian Comfort Group
Dyer Holdings Pty. Ltd. - Sealy of Australia
Joyce Corporation Ltd
A H Beard Holdings Pty Ltd
Koala Sleep Pty. Ltd
*Disclaimer: Major Players sorted in no particular order
Australia Mattress Market News
- In May 2023, Koala launched a new venture into sofa beds. The well-known firm has now introduced three gorgeous sofa bed designs, each of which has already gained a tonne of traction with consumers searching for comfort, style, and most importantly, functionality in their living rooms.
- In December 2022, The "Sofa Bed" is a new take on the bed sofa from Thinkerbell and Koala. The 'Bed Sofa' (trademark pending) is a brand-new invention by Koala, an Australian furniture company known for upending the mattress and furniture industries.
Australia Mattress Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
2.1 Analysis Methodology
2.2 Research Phazes
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Growing Residential Construction
4.2.2 Increase In Tourism Contributing To The Growth Of The Mattress Market
4.3 Market Restraints
4.3.1 Competition And Price Pressure
4.4 Market Opportunities
4.5 Porter's Five Forces Analysis
4.5.1 Bargaining Power of Buyers/Consumers
4.5.2 Bargaining Power of Suppliers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Recent Development In Markets
4.7 Technology Snapshot
4.8 Consumer Behavior Analysis
4.9 Government Regulation In Market
4.10 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Spring Mattresses
5.1.2 Memory Foam Mattresses
5.1.3 Latex Mattresses
5.1.4 Other Mattresses
5.2 By Distribution Channel
5.2.1 Online
5.2.2 Offline
5.3 By End Users
5.3.1 Residential
5.3.2 Commercial
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Australian Comfort Group
6.2.2 Dyer Holdings Pty. Ltd. - Sealy of Australia
6.2.3 Joyce Corporation Ltd
6.2.4 AH Beard Holdings Pty Ltd.
6.2.5 Wonderest Ltd.
6.2.6 Koala Sleep Pty. Ltd.
6.2.7 Sleeping Duck Mattress
6.2.8 Ecosa Mattress
6.2.9 Tontine Pty. Ltd.
6.2.10 Tempur Australia Pty Ltd.*
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Australia Mattress Industry Segmentation
The mattress is one of the most widely demanded products as people adopt urbanization. A complete background analysis of the Australia Mattress Market includes an assessment of the economy, a market overview, market size estimation for key segments, emerging trends in the market, market dynamics, and key company profiles covered in the report. The Australia Mattress Market is segmented by Type (Spring Mattresses, Memory Foam Mattresses, Latex Mattresses, and Other Mattresses), by Distribution Channel (Online and Offline), and by End-User (Commercial and Residential). The report offers the market sizes and forecasts for all the above segments in value (USD million).
By Type | |
Spring Mattresses | |
Memory Foam Mattresses | |
Latex Mattresses | |
Other Mattresses |
By Distribution Channel | |
Online | |
Offline |
By End Users | |
Residential | |
Commercial |
Australia Mattress Market Research FAQs
How big is the Australia Mattress Market?
The Australia Mattress Market size is expected to reach USD 0.82 billion in 2023 and grow at a CAGR of 6.05% to reach USD 1.10 billion by 2028.
What is the current Australia Mattress Market size?
In 2023, the Australia Mattress Market size is expected to reach USD 0.82 billion.
Who are the key players in Australia Mattress Market?
Australian Comfort Group, Dyer Holdings Pty. Ltd. - Sealy of Australia, Joyce Corporation Ltd, A H Beard Holdings Pty Ltd and Koala Sleep Pty. Ltd are the major companies operating in the Australia Mattress Market.
Mattress in Australia Industry Report
Statistics for the 2023 Mattress in Australia market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Mattress in Australia analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.