Egypt Tobacco Market Size
| Study Period | 2017-2027 |
| Base Year For Estimation | 2021 |
| Forecast Data Period | 2024 - 2028 |
| Historical Data Period | 2018 - 2020 |
| CAGR | 7.16 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Egypt Tobacco Market Analysis
The Egyptian tobacco market is expected to register a CAGR of 7.16% during the forecast period
- Changing lifestyles, continuous product innovation in terms of flavor, size, ingredients, nicotine level, and consumers' belief that smoking reduces stress and anxiety are some of the major factors propelling the market's growth. Additionally, factors, such as consumer knowledge and an increase in awareness of products and services, through social media, like Facebook and other sources, coupled with the advent of digital media, are educating consumers about the benefits of low tar, low nicotine, organic, and smokeless products. This, in turn, drives the demand for e-cigarettes and other advanced tobacco products.
- Nevertheless, the traditional usage of tobacco, like shisha, and increasing penetration of organized retail outlets are opening space for new products in tobacco product types. In the country, the consumption of cigarettes by 15-year-olds or older is increasing steadily, which aids in the growth of tobacco product sales.
- According to the World Bank, in 2021, smoking prevalence refers to the percentage of men and women ages 15 and older who smoke a tobacco product every day or every other day, around 24.30%. Furthermore, over the past few years, there has been rising awareness regarding health hazards associated with tobacco usage, which makes the market more dynamic for product innovation.
Egypt Tobacco Market Trends
This section covers the major market trends shaping the Egypt Tobacco Market according to our research experts:
Consumption of Tobacco is Rising as Shisha Segment is Growing at a Significant Pace
- Shisha is a traditional flavored syrupy tobacco product used in hookahs or water pipes and is also known as Shisha masses. According to a study on shisha smokers conducted by Central Agency For Public Mobilization and Statistics, 81% were spending 10% of their income on daily shisha consumption. Due to this, the consumption of tobacco is rising in the country.
- Moreover, the prevalence rate of their smoking shisha is relatively higher than other tobacco products, with a regular rate of 8.7%. Moreover, younger adults who smoke shisha tend to smoke more often with friends, a popular social activity among consumers in the market. Shisha use is rising among college students as they perceive it as safer than cigarette smoking. In addition, waterpipe smoking is characterized by a lower frequency of exposure (one to four sessions per day).
- Furthermore, most female shisha (waterpipe smokers) consumers perceived the product as fashionable and believed waterpipes are less harmful than cigarettes. Smoke apple, watermelon, strawberry, orange coffee, and other flavored shisha are growing in the market.
- Additionally, exchanging gifts with an Egyptian flavor is always a tradition among Egyptians. A trend has begun in which gifts are created representing the most famous couples in Egyptian TV series and plays and gifts inspired by Egyptian folklore. Instead of traditional symbols of love, Valentine's shisha with red hearts and red decorations is sold on Facebook gift pages and has begun in the country.
Strong Penetration of Offline Retail Network
- The penetration of organized retail enables consumers to seek information about various brands and compare prices and quality, resulting in a better purchasing experience. This segment includes retail outlets like specialty stores, vape/tobacco stores, hypermarkets/supermarkets, convenience stores, and gas stations.
- As these outlets are in heavily populated areas, with a greater number of customer groups, the manufacturers are using this opportunity to promote their product by giving multipack discounts (e.g., buy-two-get-one-free or buy-two-for-one deals) and wholesale price discounts, driving the sales of the product through this channel.
- Furthermore, point-of-sales marketing using color, design, and others are made to enhance the impulse purchases of tobacco products. These stores provide more comprehensive visibility, as cigarette and other tobacco advertising are banned.
- In addition, 6 in 10 adults noticed tobacco advertisements or promotions when visiting points of sale, driving the growth. For instance, Tabacco in SkyMall offers a range of products like shisha, cigars, and cigarettes. As a result, tobacco products gain the majority share of sales in the offline retail channel.
Egypt Tobacco Industry Overview
The tobacco market in Egypt is competitive, with the presence of various regional and global players. The well-established companies and imported brands have higher availability across retail shelves in the country. Some major players in the Market are Eastern Company SAE, Philip Morris International Inc., British American Tobacco PLC, Japan Tobacco International SA, Innokin Technology Co. Ltd, J Well France SARL, Imperial Brands PLC, Joyetech Group & The Eastern Tobacco Company (ETC). The Egyptian e-cigarette market is low on competition, with the presence of imported/foreign brands operating in the segment. In the market studied, well-established companies with known brands attached to their business profiles have a higher penetration across specialty retailers, mainly because of business expansion and operating businesses through online channels.
Egypt Tobacco Market Leaders
Eastern Company SAE
Philip Morris International Inc.
British American Tobacco PLC
Japan Tobacco International SA
Imperial Brands PLC
*Disclaimer: Major Players sorted in no particular order
Egypt Tobacco Market News
- September 2022: Philip Morris announced that its United Tobacco Co. (UTC) subsidiary would begin manufacturing its products for the Egyptian market. Philip Morris' cigarettes will continue to be manufactured by Eastern Co. until its production stock is depleted.
- June 2022: Philip Morris, as part of a deal with the Egyptian government, paid about USD 450 million to obtain a new license to manufacture traditional and electronic cigarettes in Egypt.
- December 2021: Eastern Company and Al-Mansour International Distribution Company signed a distribution agreement to manufacture Davidoff Evolve cigarettes. It is owned and distributed by Imperial Brands, which Al-Mansour has represented in Egypt for many years.
Egypt Tobacco Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Cigarettes
5.1.2 E-Cigarettes
5.1.3 Shisha
5.1.4 Smokeless Tobacco
5.1.5 Other Product Types
5.2 Distribution Channel
5.2.1 Offline Retail Stores
5.2.2 Online Retail Stores
6. COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Most Adopted Strategies
6.3 Company Profiles
6.3.1 Eastern Company SAE
6.3.2 Philip Morris International Inc.
6.3.3 British American Tobacco PLC
6.3.4 Japan Tobacco International SA
6.3.5 Innokin Technology Co. Ltd
6.3.6 Joyetech Group
6.3.7 Imperial Brands PLC
6.3.8 J Well France SARL
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Egypt Tobacco Industry Segmentation
As far as tobacco products are concerned, they are anything that contains tobacco, such as cigarettes, cigars, pipes, snuff, chewing tobacco, smokeless tobacco, or any other substance containing tobacco.
The Egyptian tobacco market is segmented by product type and distribution channel. Based on product type, the market is segmented into Cigarettes, E-Cigarettes, Shisha, Smokeless Tobacco, and Other Product Types. Based on distribution channels, the market is segmented into Offline Retail Stores and Online Retail Stores.
For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Product Type | |
| Cigarettes | |
| E-Cigarettes | |
| Shisha | |
| Smokeless Tobacco | |
| Other Product Types |
| Distribution Channel | |
| Offline Retail Stores | |
| Online Retail Stores |
Egypt Tobacco Market Research FAQs
What is the current Egypt Tobacco Market size?
The Egypt Tobacco Market is projected to register a CAGR of 7.16% during the forecast period (2023-2027).
Who are the key players in Egypt Tobacco Market?
Eastern Company SAE, Philip Morris International Inc., British American Tobacco PLC, Japan Tobacco International SA and Imperial Brands PLC are the major companies operating in the Egypt Tobacco Market.
Cigarettes in Egypt Industry Report
Statistics for the 2023 Cigarettes in Egypt market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Cigarettes in Egypt analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
