Europe Protective Packaging Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.40 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Protective Packaging Market Analysis
The Europe protective packaging market is expected to register a CAGR of 3.4% during the forecast period 2020 - 2027. Protective packaging is one of the most significant packaging styles used for packaging various end-user industry products, such as consumer electronics, pharmaceutical, and automotive, which safeguard and shield core products from damage during transportation or storage. The e-commerce industry is increasing across Europe by nearly 7% annually and is boosting the market growth. Further, the United Kingdom holds third place worldwide for most parcels delivered yearly at 1.9 billion packages.
- The market in the United Kingdom is mainly growing due to the Flexible Packaging sector. Global packaging vendors are expanding in this region, and local companies are being acquired, which is indicative of the market potential in the area. For instance, in January 2020, Macfarlane Group acquired protective packaging solutions provider Armagrip for undisclosed sums.
- Beauty brands in the region are taking greater care in packaging and logistics operations. Product innovations, such as downgauging and the emergence of alternative raw materials, are expected to translate into future growth opportunities. Moreover, for industries with a bulk need for packaging materials, the vendors also provide packaging equipment and raw materials to maintain businesses with high volume and huge value customers.
- Moreover, the market is witnessing new partnerships and M&A activities to address new challenges emerging in the market and drive growth. For example, Warburg Pincus, a global private equity firm, agreed to acquire Pregis LLC, protective packaging materials and automated systems manufacturer, from Olympus Partners, which after five years of ownership and a series of acquisitions, resulted in Pregis LLC's growth from 14 to 22 manufacturing sites in North America and Europe.
- Although light-weighting of the board has long been affecting the corrugated industry, light-weighting and proper-sizing play a critically important role in this industry, not only in response to buyer's demands for efficient packaging but also in response to buyer's demands for efficient packaging also in response to the logistics system's adoption of dimensional weight (DIM) pricing, in some scenarios, substituting a heavier board grade can provide a better impact overall as it allows for the eradication of additional protective elements. Light weighting has been quite successful in Western Europe. The importance of lightweighting will continue to be felt even in the coming years as it is cost-saving.
- Due to the outbreak of COVID-19, the lockdown enforced and social distancing norm has elevated the consumer to order their requisite through online medium. The food and beverage sector has also been witnessing rising demand for takeaway and online delivery, driving the growth of the protective packaging market in the region.
Europe Protective Packaging Market Trends
This section covers the major market trends shaping the Europe Protective Packaging Market according to our research experts:
Beauty and Homecare Industry to Drive the Market Growth
- The personal care sector is witnessing significant growth through online channels and e-commerce. Grooming has become an integral part of contemporary lifestyles. Consumers are willing to spend more to look and feel at their best, and online shopping has proved to be a popular choice for customers looking to satisfy their care needs.
- Packaging primarily aims to protect the product from all hazards it can be exposed to during transport and handling. Recycling has become a significant part of cosmetics, skincare, and perfume companies. For instance, the British Plastics Federation (BPF), in conjunction with the Cosmetic, Toiletry, and Perfumery Association (CTPA) and the Food and Drink Federation (FDF), has announced the launch of new guidelines for the recycled content used in plastic packaging applications.
- Protective mailers are widely used for one or two light cosmetic product shipping. The recycled bubble mailers and recycled padded mailers cater to adopting protective packaging in the cosmetics sector. Both offer the cushioning required to protect personal care items in transit and are 100% recyclable.
- The growth of secondary packages due to increased sales of perfumes in the region would aid the plastic packaging market's growth. Switzerland boasts of an ever-growing fragrance industry. This would bring multiple secondary plastic packaging vendors into the market scenario.
Germany Holds Significant Market Share
- The German online and e-commerce landscape can be likened to the United States: although it only has 79 million internet users, as stated by Disfold, a percentage of the US digital population, the affluence of the Germans, and their habits of utilizing e-commerce make it one of the world's most sophisticated markets.
- Several companies are providing protective packaging, catering to the surging market demand. For instance, the Germany-based company Storopack provides an extensive portfolio of protective packaging solutions such as loose-fill, foam, air pillows, paper cushioning, etc., that are widely used for e-commerce purposes.
- Moreover, vendors are investing in sustainable and recyclable protective packaging offerings in the region., For example, Storopack launched AIRplus, a 50% recycled protective packaging available in void, bubble, and cushion film.
- Further, during the covid-19 crisis, in March 2020, Storopack continued to supply protective packaging materials for essential products such as pharmaceuticals, medical supplies, food and drink, cleaning and hygiene materials, and veterinary supplies, among others.
Europe Protective Packaging Industry Overview
The Europe protective packaging market is moderately fragmented and consists of various vendors providing these products and solutions. Players in the market focus on product innovations and strategic initiatives such as merger and acquisition, partnerships to capture the market share. Some of the recent developments in the market are:
- July 2021 - Europe will have more packaging technology due to the Sonoco Protective Solutions. Later this year, the business will expand its Sochaczew, Poland, facility to include a Sonopost manufacturing operation, utilizing its current manufacturing infrastructure.
Europe Protective Packaging Market Leaders
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Intertape Polymer Group Inc.
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Sealed Air Corporation
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Sonoco Products Company
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Smurfit Kappa Group plc
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DS Smith plc
*Disclaimer: Major Players sorted in no particular order
Europe Protective Packaging Market News
- July 2022 - Sealedair has introduced the BUBBLE WRAP brand paper bubble mailer, a fiber-based padded mailer that can recycle in curbside bins. This product complements SEE's other paper mailer offerings, which include SEALED AIR brand return-ready mailers, padded mailers, and rigid mailers.
Europe Protective Packaging Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
-
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers/Consumers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
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4.3 Market Drivers
- 4.3.1 Increasing Trend of E-commerce
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4.4 Market Challenges
- 4.4.1 Alternative Forms of Packaging
- 4.5 Assessment of Impact of COVID-19 on the market
5. MARKET SEGMENTATION
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5.1 Material Type
- 5.1.1 Plastics
- 5.1.2 Paper and Paperboard
- 5.1.3 Other Material Types
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5.2 Product Type
- 5.2.1 Rigid
- 5.2.1.1 Molded Pulp
- 5.2.1.2 Paperboard-based Protectors
- 5.2.1.3 Insulated Shipping Containers
- 5.2.2 Flexibles (Mailers, Paper Full, and Air Pillows)
- 5.2.2.1 Bubble Wraps
- 5.2.3 Foam Based
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5.3 End-user Vertical
- 5.3.1 Food and Beverage
- 5.3.2 Pharmaceutical
- 5.3.3 Consumer Electronics
- 5.3.4 Beauty and Homecare
- 5.3.5 Other End-user Verticals
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5.4 Country
- 5.4.1 United Kingdom
- 5.4.2 Germany
- 5.4.3 France
- 5.4.4 Italy
- 5.4.5 Rest of Europe
6. COMPETITIVE LANDSCAPE
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6.1 Company Profiles*
- 6.1.1 Intertape Polymer Group Inc.
- 6.1.2 Sealed Air Corporation
- 6.1.3 Sonoco Products Company
- 6.1.4 Smurfit Kappa Group plc
- 6.1.5 Huhtamaki Group
- 6.1.6 DS Smith plc
- 6.1.7 International Paper Company
- 6.1.8 Storopack Hans Reichenecker Gmbh
- 6.1.9 Crown Holdings, Inc.,
- 6.1.10 Pregis Corporation
7. INVESTMENT ANALYSIS
8. FUTURE OF THE MARKET
Europe Protective Packaging Industry Segmentation
Protective packaging is materials that are built to protect and add a buffer to a product from potential harm or damage/destruction while shipping or warehousing. Protective packaging can be used either as primary packaging or secondary packaging material depending upon the products' end-use application. The scope of the market is comprehensive and is limited to Europe.
| Material Type | Plastics | |
| Paper and Paperboard | ||
| Other Material Types | ||
| Product Type | Rigid | Molded Pulp |
| Paperboard-based Protectors | ||
| Insulated Shipping Containers | ||
| Product Type | Flexibles (Mailers, Paper Full, and Air Pillows) | Bubble Wraps |
| Product Type | Foam Based | |
| End-user Vertical | Food and Beverage | |
| Pharmaceutical | ||
| Consumer Electronics | ||
| Beauty and Homecare | ||
| Other End-user Verticals | ||
| Country | United Kingdom | |
| Germany | ||
| France | ||
| Italy | ||
| Rest of Europe |
Europe Protective Packaging Market Research FAQs
What is the current Europe Protective Packaging Market size?
The Europe Protective Packaging Market is projected to register a CAGR of 3.40% during the forecast period (2024-2029)
Who are the key players in Europe Protective Packaging Market?
Intertape Polymer Group Inc., Sealed Air Corporation , Sonoco Products Company, Smurfit Kappa Group plc and DS Smith plc are the major companies operating in the Europe Protective Packaging Market.
What years does this Europe Protective Packaging Market cover?
The report covers the Europe Protective Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Protective Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Protective Packaging Industry Report
Statistics for the 2024 Europe Protective Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Protective Packaging analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
