Oat Milk Market Size
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2023) | USD 2.50 Billion |
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Market Size (2029) | USD 5.37 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2023 - 2029) | 13.57 % |
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Largest Share by Region | Europe |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Oat Milk Market Analysis
The Oat Milk Market size is estimated at 2.50 billion USD in 2023, and is expected to reach 5.37 billion USD by 2029, growing at a CAGR of 13.57% during the forecast period (2023-2029).
- Among all the Distribution Channels, Off-Trade is the largest contributor to the Oat Milk Market. The growth of segment in the country is largely driven with the existence of an inviting place for customers to shop, as they are constantly drawn to make large purchases.
- Europe is the largest region for the Oat Milk Market. Consumers in Europe are shifting their attention toward plant-based milk owing to health, ecological, as well as ethical factors, thereby accelerating the market growth.
- The Fastest-growing distribution channel for the Oat Milk Market is Off-Trade. The technological advancements making freedom to browse digital catalogs without any hurry in a priceless way is driving off-trade retail channels through Online stores.
- The growth rate of Middle East segment indicates that it is the Fastest-growing region. The shift in consumer behavior is largely driving the Middle East region. It was majorly due to the rising concerns regarding animal welfare, personal health, and sustainability.
The sales through off-trade distribution channels with the presence of wider product range is making the market
- Among distribution channels, the off-trade channel plays a major role in the sales of oat milk globally. Supermarkets and hypermarkets accounted for most oat milk sales among the off-trade channels. In 2022, supermarkets and hypermarkets accounted for 66% of the value share. These retail chains offer an inviting place for consumers to shop, allowing them to choose from several plant-based milk options provided by various companies, depending on their needs.
- With the growing vegan population and lactose-intolerant consumers, demand for oat milk from the on-trade channel, especially fast-food restaurants and coffee chains, is expected to increase. Top coffee chains, such as Starbucks, Costa Coffee, and Caffe Nero, offer oat milk to consumers. As of 2021, in the United States, restaurants and cafes included oat milk in their menus, a 50% increase compared to 2020. The trend also surged in Canada and increased by 300%.
- The online channel is expected to be the fastest-growing retail channel for oat milk sales. The sales value of oat milk is anticipated to grow by 54.5% in 2025 compared to 2022. As a part of strategic expansion, leading brands of oat milk are teaming up with online retailers to increase their sales. In 2021, Earth’s Own partnered with Amazon.ca, and in the same year, Plant Veda Foods Ltd completed an agreement with UniUni.com to sell a range of oat milk flavors to consumers. The major brand, Oatly, partnered with Netalico, a hands-on, merchant-focused e-commerce development agency that collaborates with merchants to build, optimize, maintain, and grow their online stores.
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Europe holds prominent share in the consumption of oat milk across globe
- The global oat milk market observed growth of 2.83% in 2022 compared to 2021. The increase was attributed to the rising number of health-conscious consumers across the world. In 2022, the per capita consumption of oat milk was 1.28 kg. Some of the most preferred brands of oat milk are Oatly, Minor Figures, Alpro, and Califia Farms.
- In the Asia-Pacific region, oat milk is majorly used for various purposes. In 2022, consumers preferred oat milk as a substitute for animal-based milk in the region. In the Asia-Pacific region, Australia is considered the fastest-growing country for oat milk. In Australia, 30% of the population was diagnosed with irritable bowel syndrome (IBS) in 2022. Oats are a great source of soluble fiber, and oat milk has fiber that relieves IBS and constipation.
- In the North American region, oat milk is used as a healthy beverage among the population. It is majorly preferred by health-conscious consumers. Since oat milk has lower fat content than animal-based milk, it is consumed by the population following a calorie deficit diet. To mitigate the effects of lactose intolerance, most consumers are majorly drinking oat milk as a replacement for animal milk. The per capita consumption of non-dairy milk in the region was 3.23 kg in 2022.
- During the forecast period (2025-2029), with the growing focus on the benefits of oat-based milk, its demand is expected to rise. In addition, consumers are more likely to prefer innovative flavors in the oat milk segment.
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Global Oat Milk Market Trends
The increasing prevalence of milk allergies, growing lactose-intolerant population, and consumer preference for sustainable, low-fat, and allergen-free options drive the consumption of oat milk
- Plant-based milk is the largest consumed category among all dairy alternatives globally. Oat milk, followed by soy milk, is highly popular and accounted for more than a 50% share of the overall plant-based milk consumption in 2022. The increasing prevalence of milk allergies is driving the demand for plant-based milk globally. For example, oat milk is a rich source of vitamins, proteins, and potassium and has a lower calorie content than cow's milk. Due to its high nutrient content, it is considered an ideal substitute for dairy products.
- One of the highest obesity rates in the world is held by the United States. As of November 2021, the adult obesity prevalence in the United States was 30% or higher, with 19 states having 35% or higher obesity prevalence. The growing volume of lactose-intolerant consumers in the country is another important aspect boosting the market's growth. In 2022, 30-50 million US consumers were found to be lactose-intolerant. People are exploring ways to stay fit and opt for healthy lifestyles to counter these aspects. Oat milk is the second most consumed type of plant milk by people trying to lose weight or suffering from lactose intolerance.
- There is a constant rise in the per capita consumption of oat milk due to consumer preference toward sustainable ingredient sourcing, which is concerned with hormones (plant estrogen or isoflavones) also found in soy milk. Oat milk also comes with GMO-free, low-fat, and allergen-free claims, giving consumers more plant-based options to diversify their diets. The global per capita consumption of oat milk is expected to increase by 11.24% from 2023 to 2024.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Fluctuations in oat production are influenced by drought conditions, climatic variations, and shifting consumer preferences toward plant-based derivatives, leading to increases and decreases in production levels
Oat Milk Industry Overview
The Oat Milk Market is moderately consolidated, with the top five companies occupying 55.18%. The major players in this market are Califia Farms LLC, Danone SA, Ecotone, Oatly Group AB and The Hain Celestial Group Inc. (sorted alphabetically).
Oat Milk Market Leaders
Califia Farms LLC
Danone SA
Ecotone
Oatly Group AB
The Hain Celestial Group Inc.
Other important companies include Agrifoods International Cooperative Ltd, Betterbody Foods & Nutrition LLC, Campbell Soup Company, Chobani Inc., Elmhurst Milked LLC, Green Grass Foods Inc. (Nutpods), Ripple Foods PBC, SunOpta Inc., The Rise Brewing Co..
*Disclaimer: Major Players sorted in no particular order
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Oat Milk Market News
- September 2022: Elmhurst launched its reformulated unsweetened Oat Milk with enhanced nutritional benefits. The new formula includes more calcium, healthy fat, and potassium than the prior Elmhurst Oat Milk.
- June 2022: Elmhurst 1925 announced the launch of three products, including Chocolate Milked Oats and Unsweetened Milked Oats, across all Whole Foods Market chain locations.
- May 2022: Oatly Group launched its one-hour delivery for its bestselling oat-based products, including oat milk, and frozen non-dairy dessert pints and novelties in Los Angeles and New York City through popular food delivery apps.
Oat Milk Market Report - Table of Contents
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Per Capita Consumption
2.2. Raw Material/Commodity Production
2.3. Regulatory Framework
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
3.1. Distribution Channel
3.1.1. Off-Trade
3.1.1.1. Convenience Stores
3.1.1.2. Online Retail
3.1.1.3. Specialist Retailers
3.1.1.4. Supermarkets and Hypermarkets
3.1.1.5. Others (Warehouse clubs, gas stations, etc.)
3.1.2. On-Trade
3.2. Region
3.2.1. Africa
3.2.1.1. By Distribution Channel
3.2.1.2. Egypt
3.2.1.3. Nigeria
3.2.1.4. South Africa
3.2.2. Asia-Pacific
3.2.2.1. By Distribution Channel
3.2.2.2. Australia
3.2.2.3. China
3.2.2.4. India
3.2.2.5. Indonesia
3.2.2.6. Japan
3.2.2.7. Malaysia
3.2.2.8. New Zealand
3.2.2.9. Pakistan
3.2.2.10. South Korea
3.2.2.11. Rest of Asia Pacific
3.2.3. Europe
3.2.3.1. By Distribution Channel
3.2.3.2. Belgium
3.2.3.3. France
3.2.3.4. Germany
3.2.3.5. Italy
3.2.3.6. Netherlands
3.2.3.7. Russia
3.2.3.8. Spain
3.2.3.9. Turkey
3.2.3.10. United Kingdom
3.2.3.11. Rest of Europe
3.2.4. Middle East
3.2.4.1. By Distribution Channel
3.2.4.2. Bahrain
3.2.4.3. Kuwait
3.2.4.4. Oman
3.2.4.5. Saudi Arabia
3.2.4.6. United Arab Emirates
3.2.4.7. Rest of Middle East
3.2.5. North America
3.2.5.1. By Distribution Channel
3.2.5.2. Canada
3.2.5.3. Mexico
3.2.5.4. United States
3.2.5.5. Rest of North America
3.2.6. South America
3.2.6.1. By Distribution Channel
3.2.6.2. Argentina
3.2.6.3. Brazil
3.2.6.4. Rest of South America
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
4.4.1. Agrifoods International Cooperative Ltd
4.4.2. Betterbody Foods & Nutrition LLC
4.4.3. Califia Farms LLC
4.4.4. Campbell Soup Company
4.4.5. Chobani Inc.
4.4.6. Danone SA
4.4.7. Ecotone
4.4.8. Elmhurst Milked LLC
4.4.9. Green Grass Foods Inc. (Nutpods)
4.4.10. Oatly Group AB
4.4.11. Ripple Foods PBC
4.4.12. SunOpta Inc.
4.4.13. The Hain Celestial Group Inc.
4.4.14. The Rise Brewing Co.
5. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- PER CAPITA CONSUMPTION OF OAT MILK, KG, GLOBAL, 2017 - 2029
- Figure 2:
- PRODUCTION VOLUME OF GLOBAL OAT MILK MARKET - RAW MATERIAL, METRIC TONNES, GLOBAL, 2017 - 2021
- Figure 3:
- VOLUME OF OAT MILK, METRIC TONNES, BY GLOBAL, 2017 - 2029
- Figure 4:
- VALUE OF OAT MILK, USD, BY GLOBAL, 2017 - 2029
- Figure 5:
- VOLUME OF GLOBAL OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 6:
- VALUE OF GLOBAL OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD, GLOBAL, 2017 - 2029
- Figure 7:
- VOLUME SHARE OF GLOBAL OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 - 2029
- Figure 8:
- VALUE SHARE OF GLOBAL OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 - 2029
- Figure 9:
- VOLUME OF GLOBAL OAT MILK MARKET BY SUB DISTRIBUTION CHANNELS, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 10:
- VALUE OF GLOBAL OAT MILK MARKET BY SUB DISTRIBUTION CHANNELS, USD, GLOBAL, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF GLOBAL OAT MILK MARKET, BY SUB DISTRIBUTION CHANNELS , %, GLOBAL, 2017 - 2029
- Figure 12:
- VALUE SHARE OF GLOBAL OAT MILK MARKET, BY SUB DISTRIBUTION CHANNELS , %, GLOBAL, 2017 - 2029
- Figure 13:
- VOLUME OF CONVENIENCE STORES, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 14:
- VALUE OF CONVENIENCE STORES, USD, GLOBAL, 2017 - 2029
- Figure 15:
- VOLUME OF ONLINE RETAIL, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 16:
- VALUE OF ONLINE RETAIL, USD, GLOBAL, 2017 - 2029
- Figure 17:
- VOLUME OF SPECIALIST RETAILERS, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 18:
- VALUE OF SPECIALIST RETAILERS, USD, GLOBAL, 2017 - 2029
- Figure 19:
- VOLUME OF SUPERMARKETS AND HYPERMARKETS, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 20:
- VALUE OF SUPERMARKETS AND HYPERMARKETS, USD, GLOBAL, 2017 - 2029
- Figure 21:
- VOLUME OF OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 22:
- VALUE OF OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), USD, GLOBAL, 2017 - 2029
- Figure 23:
- VOLUME OF ON-TRADE, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 24:
- VALUE OF ON-TRADE, USD, GLOBAL, 2017 - 2029
- Figure 25:
- VOLUME OF GLOBAL OAT MILK MARKET BY REGION, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 26:
- VALUE OF GLOBAL OAT MILK MARKET BY REGION, USD, GLOBAL, 2017 - 2029
- Figure 27:
- VOLUME SHARE OF GLOBAL OAT MILK MARKET, BY REGION , %, GLOBAL, 2017 - 2029
- Figure 28:
- VALUE SHARE OF GLOBAL OAT MILK MARKET, BY REGION , %, GLOBAL, 2017 - 2029
- Figure 29:
- VOLUME OF AFRICA OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 30:
- VALUE OF AFRICA OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD, GLOBAL, 2017 - 2029
- Figure 31:
- VOLUME SHARE OF AFRICA OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 - 2029
- Figure 32:
- VALUE SHARE OF AFRICA OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 - 2029
- Figure 33:
- VOLUME OF AFRICA OAT MILK MARKET BY COUNTRY, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 34:
- VALUE OF AFRICA OAT MILK MARKET BY COUNTRY, USD, GLOBAL, 2017 - 2029
- Figure 35:
- VOLUME SHARE OF AFRICA OAT MILK MARKET, BY COUNTRY , %, GLOBAL, 2017 - 2029
- Figure 36:
- VALUE SHARE OF AFRICA OAT MILK MARKET, BY COUNTRY , %, GLOBAL, 2017 - 2029
- Figure 37:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, EGYPT, 2017 - 2029
- Figure 38:
- VALUE OF OAT MILK MARKET, USD, EGYPT, 2017 - 2029
- Figure 39:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, NIGERIA, 2017 - 2029
- Figure 40:
- VALUE OF OAT MILK MARKET, USD, NIGERIA, 2017 - 2029
- Figure 41:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, SOUTH AFRICA, 2017 - 2029
- Figure 42:
- VALUE OF OAT MILK MARKET, USD, SOUTH AFRICA, 2017 - 2029
- Figure 43:
- VOLUME OF ASIA-PACIFIC OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 44:
- VALUE OF ASIA-PACIFIC OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD, GLOBAL, 2017 - 2029
- Figure 45:
- VOLUME SHARE OF ASIA-PACIFIC OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 - 2029
- Figure 46:
- VALUE SHARE OF ASIA-PACIFIC OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 - 2029
- Figure 47:
- VOLUME OF ASIA-PACIFIC OAT MILK MARKET BY COUNTRY, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 48:
- VALUE OF ASIA-PACIFIC OAT MILK MARKET BY COUNTRY, USD, GLOBAL, 2017 - 2029
- Figure 49:
- VOLUME SHARE OF ASIA-PACIFIC OAT MILK MARKET, BY COUNTRY , %, GLOBAL, 2017 - 2029
- Figure 50:
- VALUE SHARE OF ASIA-PACIFIC OAT MILK MARKET, BY COUNTRY , %, GLOBAL, 2017 - 2029
- Figure 51:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, AUSTRALIA, 2017 - 2029
- Figure 52:
- VALUE OF OAT MILK MARKET, USD, AUSTRALIA, 2017 - 2029
- Figure 53:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, CHINA, 2017 - 2029
- Figure 54:
- VALUE OF OAT MILK MARKET, USD, CHINA, 2017 - 2029
- Figure 55:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, INDIA, 2017 - 2029
- Figure 56:
- VALUE OF OAT MILK MARKET, USD, INDIA, 2017 - 2029
- Figure 57:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, INDONESIA, 2017 - 2029
- Figure 58:
- VALUE OF OAT MILK MARKET, USD, INDONESIA, 2017 - 2029
- Figure 59:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, JAPAN, 2017 - 2029
- Figure 60:
- VALUE OF OAT MILK MARKET, USD, JAPAN, 2017 - 2029
- Figure 61:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, MALAYSIA, 2017 - 2029
- Figure 62:
- VALUE OF OAT MILK MARKET, USD, MALAYSIA, 2017 - 2029
- Figure 63:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, NEW ZEALAND, 2017 - 2029
- Figure 64:
- VALUE OF OAT MILK MARKET, USD, NEW ZEALAND, 2017 - 2029
- Figure 65:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, PAKISTAN, 2017 - 2029
- Figure 66:
- VALUE OF OAT MILK MARKET, USD, PAKISTAN, 2017 - 2029
- Figure 67:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, SOUTH KOREA, 2017 - 2029
- Figure 68:
- VALUE OF OAT MILK MARKET, USD, SOUTH KOREA, 2017 - 2029
- Figure 69:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF ASIA PACIFIC, 2017 - 2029
- Figure 70:
- VALUE OF OAT MILK MARKET, USD, REST OF ASIA PACIFIC, 2017 - 2029
- Figure 71:
- VOLUME OF EUROPE OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 72:
- VALUE OF EUROPE OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD, GLOBAL, 2017 - 2029
- Figure 73:
- VOLUME SHARE OF EUROPE OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 - 2029
- Figure 74:
- VALUE SHARE OF EUROPE OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 - 2029
- Figure 75:
- VOLUME OF EUROPE OAT MILK MARKET BY COUNTRY, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 76:
- VALUE OF EUROPE OAT MILK MARKET BY COUNTRY, USD, GLOBAL, 2017 - 2029
- Figure 77:
- VOLUME SHARE OF EUROPE OAT MILK MARKET, BY COUNTRY , %, GLOBAL, 2017 - 2029
- Figure 78:
- VALUE SHARE OF EUROPE OAT MILK MARKET, BY COUNTRY , %, GLOBAL, 2017 - 2029
- Figure 79:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, BELGIUM, 2017 - 2029
- Figure 80:
- VALUE OF OAT MILK MARKET, USD, BELGIUM, 2017 - 2029
- Figure 81:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, FRANCE, 2017 - 2029
- Figure 82:
- VALUE OF OAT MILK MARKET, USD, FRANCE, 2017 - 2029
- Figure 83:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, GERMANY, 2017 - 2029
- Figure 84:
- VALUE OF OAT MILK MARKET, USD, GERMANY, 2017 - 2029
- Figure 85:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, ITALY, 2017 - 2029
- Figure 86:
- VALUE OF OAT MILK MARKET, USD, ITALY, 2017 - 2029
- Figure 87:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, NETHERLANDS, 2017 - 2029
- Figure 88:
- VALUE OF OAT MILK MARKET, USD, NETHERLANDS, 2017 - 2029
- Figure 89:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, RUSSIA, 2017 - 2029
- Figure 90:
- VALUE OF OAT MILK MARKET, USD, RUSSIA, 2017 - 2029
- Figure 91:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, SPAIN, 2017 - 2029
- Figure 92:
- VALUE OF OAT MILK MARKET, USD, SPAIN, 2017 - 2029
- Figure 93:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, TURKEY, 2017 - 2029
- Figure 94:
- VALUE OF OAT MILK MARKET, USD, TURKEY, 2017 - 2029
- Figure 95:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, UNITED KINGDOM, 2017 - 2029
- Figure 96:
- VALUE OF OAT MILK MARKET, USD, UNITED KINGDOM, 2017 - 2029
- Figure 97:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF EUROPE, 2017 - 2029
- Figure 98:
- VALUE OF OAT MILK MARKET, USD, REST OF EUROPE, 2017 - 2029
- Figure 99:
- VOLUME OF MIDDLE EAST OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 100:
- VALUE OF MIDDLE EAST OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD, GLOBAL, 2017 - 2029
- Figure 101:
- VOLUME SHARE OF MIDDLE EAST OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 - 2029
- Figure 102:
- VALUE SHARE OF MIDDLE EAST OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 - 2029
- Figure 103:
- VOLUME OF MIDDLE EAST OAT MILK MARKET BY COUNTRY, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 104:
- VALUE OF MIDDLE EAST OAT MILK MARKET BY COUNTRY, USD, GLOBAL, 2017 - 2029
- Figure 105:
- VOLUME SHARE OF MIDDLE EAST OAT MILK MARKET, BY COUNTRY , %, GLOBAL, 2017 - 2029
- Figure 106:
- VALUE SHARE OF MIDDLE EAST OAT MILK MARKET, BY COUNTRY , %, GLOBAL, 2017 - 2029
- Figure 107:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, BAHRAIN, 2017 - 2029
- Figure 108:
- VALUE OF OAT MILK MARKET, USD, BAHRAIN, 2017 - 2029
- Figure 109:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, KUWAIT, 2017 - 2029
- Figure 110:
- VALUE OF OAT MILK MARKET, USD, KUWAIT, 2017 - 2029
- Figure 111:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, OMAN, 2017 - 2029
- Figure 112:
- VALUE OF OAT MILK MARKET, USD, OMAN, 2017 - 2029
- Figure 113:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, SAUDI ARABIA, 2017 - 2029
- Figure 114:
- VALUE OF OAT MILK MARKET, USD, SAUDI ARABIA, 2017 - 2029
- Figure 115:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, UNITED ARAB EMIRATES, 2017 - 2029
- Figure 116:
- VALUE OF OAT MILK MARKET, USD, UNITED ARAB EMIRATES, 2017 - 2029
- Figure 117:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF MIDDLE EAST, 2017 - 2029
- Figure 118:
- VALUE OF OAT MILK MARKET, USD, REST OF MIDDLE EAST, 2017 - 2029
- Figure 119:
- VOLUME OF NORTH AMERICA OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 120:
- VALUE OF NORTH AMERICA OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD, GLOBAL, 2017 - 2029
- Figure 121:
- VOLUME SHARE OF NORTH AMERICA OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 - 2029
- Figure 122:
- VALUE SHARE OF NORTH AMERICA OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 - 2029
- Figure 123:
- VOLUME OF NORTH AMERICA OAT MILK MARKET BY COUNTRY, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 124:
- VALUE OF NORTH AMERICA OAT MILK MARKET BY COUNTRY, USD, GLOBAL, 2017 - 2029
- Figure 125:
- VOLUME SHARE OF NORTH AMERICA OAT MILK MARKET, BY COUNTRY , %, GLOBAL, 2017 - 2029
- Figure 126:
- VALUE SHARE OF NORTH AMERICA OAT MILK MARKET, BY COUNTRY , %, GLOBAL, 2017 - 2029
- Figure 127:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, CANADA, 2017 - 2029
- Figure 128:
- VALUE OF OAT MILK MARKET, USD, CANADA, 2017 - 2029
- Figure 129:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, MEXICO, 2017 - 2029
- Figure 130:
- VALUE OF OAT MILK MARKET, USD, MEXICO, 2017 - 2029
- Figure 131:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 132:
- VALUE OF OAT MILK MARKET, USD, UNITED STATES, 2017 - 2029
- Figure 133:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF NORTH AMERICA, 2017 - 2029
- Figure 134:
- VALUE OF OAT MILK MARKET, USD, REST OF NORTH AMERICA, 2017 - 2029
- Figure 135:
- VOLUME OF SOUTH AMERICA OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 136:
- VALUE OF SOUTH AMERICA OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD, GLOBAL, 2017 - 2029
- Figure 137:
- VOLUME SHARE OF SOUTH AMERICA OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 - 2029
- Figure 138:
- VALUE SHARE OF SOUTH AMERICA OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 - 2029
- Figure 139:
- VOLUME OF SOUTH AMERICA OAT MILK MARKET BY COUNTRY, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 140:
- VALUE OF SOUTH AMERICA OAT MILK MARKET BY COUNTRY, USD, GLOBAL, 2017 - 2029
- Figure 141:
- VOLUME SHARE OF SOUTH AMERICA OAT MILK MARKET, BY COUNTRY , %, GLOBAL, 2017 - 2029
- Figure 142:
- VALUE SHARE OF SOUTH AMERICA OAT MILK MARKET, BY COUNTRY , %, GLOBAL, 2017 - 2029
- Figure 143:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, ARGENTINA, 2017 - 2029
- Figure 144:
- VALUE OF OAT MILK MARKET, USD, ARGENTINA, 2017 - 2029
- Figure 145:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, BRAZIL, 2017 - 2029
- Figure 146:
- VALUE OF OAT MILK MARKET, USD, BRAZIL, 2017 - 2029
- Figure 147:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF SOUTH AMERICA, 2017 - 2029
- Figure 148:
- VALUE OF OAT MILK MARKET, USD, REST OF SOUTH AMERICA, 2017 - 2029
- Figure 149:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GLOBAL, 2017 - 2029
- Figure 150:
- MOST ADOPTED STRATEGIES, COUNT, GLOBAL, 2017 - 2029
- Figure 151:
- VALUE SHARE OF MAJOR PLAYERS, %, GLOBAL, 2022
Oat Milk Industry Segmentation
Off-Trade, On-Trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
- Among distribution channels, the off-trade channel plays a major role in the sales of oat milk globally. Supermarkets and hypermarkets accounted for most oat milk sales among the off-trade channels. In 2022, supermarkets and hypermarkets accounted for 66% of the value share. These retail chains offer an inviting place for consumers to shop, allowing them to choose from several plant-based milk options provided by various companies, depending on their needs.
- With the growing vegan population and lactose-intolerant consumers, demand for oat milk from the on-trade channel, especially fast-food restaurants and coffee chains, is expected to increase. Top coffee chains, such as Starbucks, Costa Coffee, and Caffe Nero, offer oat milk to consumers. As of 2021, in the United States, restaurants and cafes included oat milk in their menus, a 50% increase compared to 2020. The trend also surged in Canada and increased by 300%.
- The online channel is expected to be the fastest-growing retail channel for oat milk sales. The sales value of oat milk is anticipated to grow by 54.5% in 2025 compared to 2022. As a part of strategic expansion, leading brands of oat milk are teaming up with online retailers to increase their sales. In 2021, Earth’s Own partnered with Amazon.ca, and in the same year, Plant Veda Foods Ltd completed an agreement with UniUni.com to sell a range of oat milk flavors to consumers. The major brand, Oatly, partnered with Netalico, a hands-on, merchant-focused e-commerce development agency that collaborates with merchants to build, optimize, maintain, and grow their online stores.
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Market Definition
- Dairy Alternatives - Dairy alternatives are foods that are made from plant-based milk/oils instead of their usual animal products, such as cheese, butter, milk, ice cream, yogurt, etc. Plant-based or non-dairy milk alternative is the fast-growing segment in the newer food product development category of functional and specialty beverage across the globe.
- Non-Dairy Butter - Non dairy butter is a vegan butter alternative that is made from a mixture of plant oils. With an increase in alternative diets like vegetarianism, veganism, and gluten intolerance, plant butter is a healthy non-dairy substitute for normal butter.
- Non-Dairy Ice Cream - Plant based ice cream is a growing category. Non-dairy ice cream is a type of dessert made without any animal ingredients. This is typically considered a substitute for regular ice cream for those who cannot or do not eat animal or animal-derived products, including eggs, milk, cream, or honey.
- Plant-Based Milk - Plant based milks are milk substitutes that are made from nuts (e.g., hazelnuts, hemp seeds), seeds (e.g., sesame, walnuts, coconuts, cashews, almonds, rice, oats, etc.) or legumes (e.g., soy). Plant-based milk such as soy milk and almond milk have been popular in East Asia and the Middle East for centuries.
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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