India Meat Substitutes Market - SIZE, SHARE, COVID-19 IMPACT & FORECASTS UP TO 2028

The India Meat Substitutes Market is segmented by Type ( Tempeh, Textured Vegetable Protein, Tofu ) and by Distribution Channel ( Off-Trade, On-Trade )

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India Meat Substitutes Market Size

India Meat Substitutes Market Summary
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https://s3.mordorlabs.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2016 - 2028
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Base Year For Estimation 2021
https://s3.mordorlabs.com/cagr/1629296433433_test~cagr_cagr.svg CAGR 14.85 %
https://s3.mordorlabs.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Type Textured Vegetable Protein
https://s3.mordorlabs.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by Type Tempeh
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Concentration High

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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India Meat Substitutes Market Analysis

The India Meat Substitutes Market is projected to register a CAGR of 14.85%

  • Textured Vegetable Protein is the Largest Type : Consumer preferences are shifting in India, owing to the rising trend toward a more nutrient-dense diet based on the emerging environmentally responsible way of life.
  • On-Trade is the Largest Distribution Channel : Plant-based meat in India is an emerging trend, predominantly in restaurants and the foodservice space, and textured vegetable protein is the most consumed meat substitute.
  • Tempeh is the Fastest-growing Type : India has a very large supply of soybeans, which promotes tempeh manufacturing across the country and encourages innovations with other legume crops in the segment.
  • On-Trade is the Fastest-growing Distribution Channel : As the information sector scales online in India, people are becoming aware of the concepts of veganism and plant-based diets, with digital marketing driving this progress.

India Meat Substitutes Market Trends

This section covers the major market trends shaping the India Meat Substitutes Market according to our research experts:

Textured Vegetable Protein is the largest Type

  • Textured vegetable protein is the major type of meat substitute consumed in India. It registered a growth of 35.38%, by value, from 2018 to 2021. Consumers in India have a long history of consuming soybeans and pulses for protein and view TVP meat substitutes as highly innovative, trendy, and healthy products. There is an increasing number of soy-based food producers in the nation who are witnessing increased opportunities and plan to expand their selection of soy protein products.
  • Tempeh is the fastest-growing type in the Indian meat substitute market. It is projected to register a growth of 16.19%, by value, in the forecast period. Tempeh is a fermented food product that fits the functional food category and caters to the rapidly growing consumer interest in healthy living and eating. The Tempeh Today concept will be rolled out across India in the coming years. It hopes to have at least 100 Small Fermentation Units (SFUs) in operation by 2025. Tempeh Today hopes to eventually produce a total of 10,000 ton of tempeh a year to give the Indian diet a healthy and sustainable protein boost.
  • The Indian meat substitute market is growing rapidly, eight alternate meat startups were launched during 2019–20, and five international and domestic players forayed into this segment during 2020–21. India has emerged as the largest consumer base in the world, with 63% of Indians either "very" or "extremely likely" to buy plant-based meat daily. Moreover, key initiatives have been taken by the government to support the meat substitute food processing sector, such as the Ministry of Health and Family Welfare's establishment of Eat Right India, which aims to help people in developing healthy choices and implement a sustainable diet utilizing plant-based substitutes to fight climate change.
India Meat Substitutes Market: India Meat Substitutes Market, CAGR, %, By Type, 2022 - 2028

India Meat Substitutes Industry Overview

The India Meat Substitutes Market is fragmented, with the top five companies occupying 8.58%. The major players in this market are Ahimsa Food, GoodDot Enterprises Private Limited, Imagine Foods Pvt. Ltd, Impossible Foods Inc. and Morinaga Milk Industry Co. Ltd (sorted alphabetically).

India Meat Substitutes Market Leaders

  1. Ahimsa Food

  2. GoodDot Enterprises Private Limited

  3. Imagine Foods Pvt. Ltd

  4. Impossible Foods Inc.

  5. Morinaga Milk Industry Co. Ltd

*Disclaimer: Major Players sorted in no particular order

India Meat Substitutes Market Concentration
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India Meat Substitutes Market News

  • May 2022: Beyond Meat announced Kim Kardashian as the professional tastemaker in its new campaign, attracting more audience.
  • March 2022: Impossible Foods announced that it is continuing its accelerated grocery store expansion with the new Impossible Sausage Links made from plants.
  • November 2021: Impossible Foods innovated its plant-based protein portfolio with the new Impossible Sausage, the certified gluten-free ground sausage alternative, which is available in savory and spicy flavor profiles.

India Meat Substitutes Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  2. 2. KEY INDUSTRY TRENDS

    1. 2.1. Price Trends

    2. 2.2. Regulatory Framework

    3. 2.3. Value Chain & Distribution Channel Analysis

  3. 3. MARKET SEGMENTATION

    1. 3.1. Type

      1. 3.1.1. Tempeh

      2. 3.1.2. Textured Vegetable Protein

      3. 3.1.3. Tofu

      4. 3.1.4. Other Meat Substitutes

    2. 3.2. Distribution Channel

      1. 3.2.1. Off-Trade

        1. 3.2.1.1. Convenience Stores

        2. 3.2.1.2. Online Channel

        3. 3.2.1.3. Supermarkets And Hypermarkets

        4. 3.2.1.4. Others

      2. 3.2.2. On-Trade

  4. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Ahimsa Food

      2. 4.4.2. Ai' Premium Tofu Mfg. Co. LLC

      3. 4.4.3. Beyond Meat Incorporated

      4. 4.4.4. GoodDot Enterprises Private Limited

      5. 4.4.5. Imagine Foods Pvt. Ltd

      6. 4.4.6. Impossible Foods Inc.

      7. 4.4.7. Morinaga Milk Industry Co. Ltd

      8. 4.4.8. Vezlay Foods Private Limited

  5. 5. KEY STRATEGIC QUESTIONS FOR MEAT SUBSTITUTES INDUSTRY CEOS

  6. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. INDIA MEAT SUBSTITUTES MARKET, TEMPEH, PRICE IN USD/METRIC TONNES, 2016 - 2022
  1. Figure 2:  
  2. INDIA MEAT SUBSTITUTES MARKET, TEXTURED VEGETABLE PROTEIN, PRICE IN USD/METRIC TONNES, 2016 - 2022
  1. Figure 3:  
  2. INDIA MEAT SUBSTITUTES MARKET, TOFU, PRICE IN USD/METRIC TONNES, 2016 - 2022
  1. Figure 4:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME, METRIC TONNES, 2016 - 2028
  1. Figure 5:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE, USD, 2016 - 2028
  1. Figure 6:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, BY TYPE, 2016 - 2028
  1. Figure 7:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE IN USD, BY TYPE, 2016 - 2028
  1. Figure 8:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME SHARE (%), BY TYPE, 2016 VS 2022 VS 2028
  1. Figure 9:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE SHARE (%), BY TYPE, 2016 VS 2022 VS 2028
  1. Figure 10:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, TEMPEH, 2016 - 2028
  1. Figure 11:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE IN USD, TEMPEH, 2016 - 2028
  1. Figure 12:  
  2. INDIA MEAT SUBSTITUTES MARKET, TEMPEH, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
  1. Figure 13:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, TEXTURED VEGETABLE PROTEIN, 2016 - 2028
  1. Figure 14:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE IN USD, TEXTURED VEGETABLE PROTEIN, 2016 - 2028
  1. Figure 15:  
  2. INDIA MEAT SUBSTITUTES MARKET, TEXTURED VEGETABLE PROTEIN, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
  1. Figure 16:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, TOFU, 2016 - 2028
  1. Figure 17:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE IN USD, TOFU, 2016 - 2028
  1. Figure 18:  
  2. INDIA MEAT SUBSTITUTES MARKET, TOFU, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
  1. Figure 19:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, OTHER MEAT SUBSTITUTES, 2016 - 2028
  1. Figure 20:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE IN USD, OTHER MEAT SUBSTITUTES, 2016 - 2028
  1. Figure 21:  
  2. INDIA MEAT SUBSTITUTES MARKET, OTHER MEAT SUBSTITUTES, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
  1. Figure 22:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, BY DISTRIBUTION CHANNEL, 2016 - 2028
  1. Figure 23:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE IN USD, BY DISTRIBUTION CHANNEL, 2016 - 2028
  1. Figure 24:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME SHARE (%), BY DISTRIBUTION CHANNEL, 2016 VS 2022 VS 2028
  1. Figure 25:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2016 VS 2022 VS 2028
  1. Figure 26:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, BY OFF-TRADE, 2016 - 2028
  1. Figure 27:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE IN USD, BY OFF-TRADE, 2016 - 2028
  1. Figure 28:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME SHARE (%), BY OFF-TRADE, 2016 VS 2022 VS 2028
  1. Figure 29:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE SHARE (%), BY OFF-TRADE, 2016 VS 2022 VS 2028
  1. Figure 30:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, CONVENIENCE STORES, 2016 - 2028
  1. Figure 31:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE IN USD, CONVENIENCE STORES, 2016 - 2028
  1. Figure 32:  
  2. INDIA MEAT SUBSTITUTES MARKET, CONVENIENCE STORES, VALUE SHARE (%), BY TYPE, 2021 VS 2028
  1. Figure 33:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, ONLINE CHANNEL, 2016 - 2028
  1. Figure 34:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE IN USD, ONLINE CHANNEL, 2016 - 2028
  1. Figure 35:  
  2. INDIA MEAT SUBSTITUTES MARKET, ONLINE CHANNEL, VALUE SHARE (%), BY TYPE, 2021 VS 2028
  1. Figure 36:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, SUPERMARKETS AND HYPERMARKETS, 2016 - 2028
  1. Figure 37:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE IN USD, SUPERMARKETS AND HYPERMARKETS, 2016 - 2028
  1. Figure 38:  
  2. INDIA MEAT SUBSTITUTES MARKET, SUPERMARKETS AND HYPERMARKETS, VALUE SHARE (%), BY TYPE, 2021 VS 2028
  1. Figure 39:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, OTHERS, 2016 - 2028
  1. Figure 40:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE IN USD, OTHERS, 2016 - 2028
  1. Figure 41:  
  2. INDIA MEAT SUBSTITUTES MARKET, OTHERS, VALUE SHARE (%), BY TYPE, 2021 VS 2028
  1. Figure 42:  
  2. INDIA MEAT SUBSTITUTES MARKET, VOLUME IN METRIC TONNES, ON-TRADE, 2016 - 2028
  1. Figure 43:  
  2. INDIA MEAT SUBSTITUTES MARKET, VALUE IN USD, ON-TRADE, 2016 - 2028
  1. Figure 44:  
  2. INDIA MEAT SUBSTITUTES MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2017 - 2022
  1. Figure 45:  
  2. INDIA MEAT SUBSTITUTES MARKET, TOTAL NUMBER OF STRATEGIC MOVES, 2017 - 2022
  1. Figure 46:  
  2. INDIA MEAT SUBSTITUTES MARKET SHARE(%), BY KEY PLAYERS, 2021

India Meat Substitutes Industry Segmentation

Tempeh, Textured Vegetable Protein, Tofu are covered as segments by Type. Off-Trade, On-Trade are covered as segments by Distribution Channel.
Type
Tempeh
Textured Vegetable Protein
Tofu
Other Meat Substitutes
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets And Hypermarkets
Others
On-Trade
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Market Definition

  • Meat Substitutes - It is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat substitutes typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics.​
  • Tempeh - It is a high protein Asian food prepared by fermenting soybeans with a Rhizopus.​
  • Textured Vegetable Protein - Food items made from consumable protein sources like soybean, pea, wheat, hemp, etc., are known as textured vegetable proteins. Each unit will withstand hydration during cooking and other processes used in preparing the food for consumption because it has structural integrity and a distinguishable texture.​
  • Tofu - Tofu is a soft food product prepared by treating soybean milk with coagulants.​
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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India Meat Substitutes Market Research FAQs

The India Meat Substitutes Market size accounted for USD 276.39 million in 2022 and grow at a CAGR of 14.85% to reach USD 580.73 million by 2028.

In 2022, the India Meat Substitutes Market size accounted for USD 276.39 million.

Ahimsa Food, GoodDot Enterprises Private Limited, Imagine Foods Pvt. Ltd, Impossible Foods Inc. and Morinaga Milk Industry Co. Ltd are the major companies operating in the India Meat Substitutes Market.

In the India Meat Substitutes Market, the Textured Vegetable Protein segment accounts for the largest share by type.

In 2023, the Tempeh segment accounts for the fastest growing by type in the India Meat Substitutes Market.

India Meat Substitutes Industry Report

Statistics for the 2023 India Meat Substitutes market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports.  India Meat Substitutes analysis includes a market forecast outlook to 2028 and historical overview.  Get a sample of this industry analysis as a free report PDF download.

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