Luxury Car Market Size
| Study Period | 2018 - 2028 |
| Base Year For Estimation | 2021 |
| CAGR | 5.00 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia-Pacific |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Luxury Car Market Analysis
The luxury car market was valued at around USD 440 billion. The market is projected to reach USD 600 billion, with a CAGR of approximately 5% during the forecast period.
The COVID-19 pandemic had a significantly negative impact on the luxury car market in the short term as sales and production witnessed a decline in 2020. Furthermore, the pandemic affected the spending power of every individual. However, after the restrictions were lifted, the market regained its lost momentum.
Over the medium term, luxury cars provide a high level of comfort and safety features, creating opportunities for the market. Moreover, the growing trend of electric luxury vehicles is fueling the demand for luxury cars across the globe.
Significant growth of tangible luxury offerings in vehicles, shifting consumer preferences from sedans to SUVs, and increasing disposable incomes of consumers have been propelling the demand for luxury cars worldwide. However, an increase in import tariffs is expected to hinder the growth of the luxury car market. For instance, the US President-elect is expected to increase import tariffs on German luxury cars. BMW and other German luxury car manufacturers may face a 35% import duty on cars not built in the United States.
Luxury cars provide a high level of comfort and safety features, creating opportunities for the market. Moreover, the growing trend of electric luxury vehicles worldwide fuels the demand for luxury cars. Major luxury car manufacturers are launching electric variants of their vehicles due to growing environmental concerns and increasing fuel prices, which may accelerate the growth of the luxury car market during the forecast period.
Luxury Car Market Trends
This section covers the major market trends shaping the Luxury Car Market according to our research experts:
IC Engines are Expected to Witness a Slow Growth Rate
The IC engine segment currently leads the market. However, the demand for IC engine vehicles is anticipated to slow down during the forecast period. At present, major players, such as Mercedes-Benz, BMW, and Audi, cover a significant percentage of the share in the drive-type segment of the luxury car market.
With growing environmental concerns due to rising exhaust emissions, governments and environmental associations worldwide are tightening emission norms. As a result, the demand for sustainable and eco-friendly transportation, such as EVs, is increasing, with governments offering more incentives and subsidies to these vehicle owners. For instance, China registered the highest number of new EV registrations in 2020. However, North America is expected to lead luxury EV sales due to higher disposable incomes and the availability of EV infrastructure in the region.
Automakers are launching EVs even in developing markets. For instance, in August 2020, Mercedes-Benz announced the start of sales of its first electric vehicle, the EQC 400, through its dealer network in Brazil. The growing demand for and focus on style, power, and advanced telematics may continue to propel the demand for luxury EVs.
Additionally, luxury car component manufacturers are focusing on developing next-generation smart mobility technologies, such as autonomous driving, personal voice assistance, and retinal recognition, which are expected to boost the sales of luxury EVs over the forecast period.
Asia-Pacific is Expected to Lead the Market
Currently, China has the highest growth potential among all the developing countries in the luxury car market. Premium carmakers, such as Audi, Mercedes-Benz, BMW, Lexus, and Volvo, have always maintained positive growth in the Chinese luxury car market. According to the China Automobile Dealers Association, the country's luxury car dealers sold 277,000 vehicles in April 2020, an 11.1% increase over April 2019. Luxury car sales accounted for 18.7% of the market in April 2020, representing a 3.6% rise over April 2019 and a 0.4% increase over the market share in March.
Moreover, the demand for luxury SUVs has been growing rapidly in the country and is expected to continue during the forecast period, as they offer extra space and comfort. Audi, BMW, and Mercedes plan to launch new luxury models at competitive prices in the country.
As a result of the pandemic, when the supply chain of major European carmakers was disrupted, it created an opportunity for local companies to introduce their luxury models. For instance, the 2020 Hongqi H9 was designed by Rolls-Royce's ex-designer Giles Taylor and another stylist Dinh Yanfeng. In China, Hongqi cars are only available for high-ranking government officials. China is also one of the biggest markets for Mercedes-Maybach. In 2019, Mercedes-Benz sold around 12,000 luxury Maybachs in the country.
India is also one of the fastest-growing markets in Asia-Pacific. However, owing to COVID-19, the market witnessed its lowest figure. For instance, according to the Federation of Automobile Dealers Associations (FADA), the data for new vehicle registrations in July 2020 revealed that the overall share of luxury car players in the total passenger vehicle market contracted to 0.50% in the month, compared to 1.11% for the same month last year.
In India, Mercedes-Benz, BMW, and Audi are the top luxury car manufacturers. These car manufacturers collectively reported sales of around 22,500 units in 2021.
As luxury car manufacturers are launching multiple models with various price ranges and user-friendly financing schemes, the demand for luxury cars is expected to rise in the country.
Mercedes and BMW dominate the luxury sedan segment of the Indian market. In the first three months of 2020, Mercedes sold 2,386 units, followed by BMW India, which delivered 2,365 units. After a decline in the second quarter due to the pandemic, the market gradually started gaining momentum in the last quarter. Moreover, in 2020, Mercedes-Benz India sold over 7,893 new cars from January to December.
Luxury Car Industry Overview
Some of the key players in the luxury car market are Mercedes-Benz, BMW, Volkswagen Group, and Tesla. The market is highly driven by factors like advanced technology, more comfort, growing investment in EV technology, and improved living standards worldwide. For instance,
- In October 2022, Mercedes Benz, Stellantis, Siemens, and TotalEnergies agreed to a joint venture for the construction of three gigafactories in Europe to aid electric vehicle manufacturing.
- In June 2022, Ferrari planned to expand vehicle manufacturing facilities across Italy. Through this expansion, the company expanded its premium vehicle portfolio across the country.
- In June 2021, Mercedes-Benz launched the Mercedes-Maybach GLS 600, the first SUV ever to carry the Maybach brand name.
- In January 2021, Mercedes-Benz India announced its plans to introduce 15 products to the Indian market. A-Class Limousine, the new GLA, and AMG GT Black Series were some of the vehicle models lined up for a 2021 debut.
Luxury Car Market Leaders
Jaguar Land Rover Automotive PLC
Volkswagen Group
Tesla Inc.
Mercedes-Benz Group AG
BMW AG
*Disclaimer: Major Players sorted in no particular order
Luxury Car Market News
- In January 2022, Mercedes Benz launched the first luxury electric vehicle in India, the EQC SUV. The vehicle is powered by two asynchronous motors, one on each axle, producing a combined 408 hp and 765 Nm of torque. A floor-mounted 85kWh lithium-ion battery pack can deliver a WLTP-certified range of 400 km on a single charge.
- In December 2021, BMW AG launched the BMW iX in India. The vehicle generates 326 hp of power and 630 Nm of peak torque with a range of up to 414 km on a single charge.
- In June 2021, Range Rover launched the Range Rover Sport SVR, which is the highest-performance iteration of the Range Rover Sport. The SUV gets features such as heated front and rear seats, driver condition monitor aid, 360-degree parking aid, and many other features.
- In January 2021, Hongqi launched its three models (H9, H5, and HS5) in Kuwait. The company will sell its vehicles in cooperation with Kuwaiti dealer Al Khalid Auto.
- In January 2021, Bentley introduced its hybrid model following the launches of the updated Bentayga V8 and Bentayga Speed. The Bentayga Hybrid is the company's third model in its luxury SUV portfolio.
Luxury Car Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size in Value - USD Billion)
5.1 Vehicle Type
5.1.1 Hatchback
5.1.2 Sedan
5.1.3 Sports Utility Vehicles and Multi-Purpose Vehicles
5.2 Drive Type
5.2.1 IC Engine
5.2.2 Electric
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Spain
5.3.2.5 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 South Korea
5.3.3.5 Rest of Asia-Pacific
5.3.4 Rest of the World
5.3.4.1 South America
5.3.4.2 Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles*
6.2.1 Mercedes-Benz Group AG
6.2.2 BMW AG
6.2.3 Volvo Group
6.2.4 Volkswagen Group
6.2.5 Jaguar Land Rover Automotive PLC
6.2.6 Fiat Chrysler Automobiles
6.2.7 Ford Motor Company
6.2.8 FAW Car Company
6.2.9 Hyundai Motor Group
6.2.10 Tesla Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Luxury Car Industry Segmentation
The term luxury is used to categorize vehicles that are equipped with better performance capabilities, lavish interiors, and all the latest safety and technology features.
The luxury car market is segmented by vehicle type, drive type, and geography. Based on the vehicle type, the market is segmented into hatchbacks, sedans, SUVs, and MPVs. Based on the drive type, the market is segmented into IC engines and electric. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. For each segment, the market sizing and forecast have been done on the basis of value (USD billion).
| Vehicle Type | |
| Hatchback | |
| Sedan | |
| Sports Utility Vehicles and Multi-Purpose Vehicles |
| Drive Type | |
| IC Engine | |
| Electric |
| Geography | |||||||
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Luxury Car Market Research FAQs
What is the current Luxury Car Market size?
The Luxury Car Market is projected to register a CAGR of 5% during the forecast period (2023-2028).
Who are the key players in Luxury Car Market?
Jaguar Land Rover Automotive PLC, Volkswagen Group, Tesla Inc., Mercedes-Benz Group AG and BMW AG are the major companies operating in the Luxury Car Market.
Which is the fastest growing region in Luxury Car Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).
Which region has the biggest share in Luxury Car Market?
In 2023, the Asia-Pacific accounts for the largest market share in the Luxury Car Market.
Luxury Cars Industry Report
The premium car market is witnessing a shift in consumer preferences from sedans to SUVs, driven by rising disposable incomes and the expansion of tangible luxury offerings in vehicles. However, the market faces potential hurdles such as increased import tariffs. The trend of electric high-end cars is also gaining traction, with major manufacturers launching electric variants due to escalating environmental concerns and rising fuel prices. Elite cars, or ECs, are distinguished by their superior performance capabilities, plush interiors, and advanced safety and technology features. The market is segmented by vehicle type, drive type, and geography, with the Asia-Pacific region demonstrating significant growth potential. Key players in the upscale car market include Mercedes-Benz, BMW, Volkswagen Group, and Tesla, all of whom are investing in EV technology and advanced features to meet consumer demand. To understand more about these trends, a free PDF download of the full report is available.
