North America Cereal Bar Market Size
| Study Period | 2018 - 2028 |
| Base Year For Estimation | 2022 |
| Forecast Data Period | 2024 - 2028 |
| Historical Data Period | 2018 - 2021 |
| CAGR | 4.83 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
North America Cereal Bar Market Analysis
The North American cereal bar market is projected to witness a CAGR of 4.83%, during the forecast period.
The demand for cereal bars is rising in North American countries due to the rising trend for healthy snacking. Their consumption is rising among fitness enthusiasts as they are made from oats, grains, rice, and wheat in addition to dried fruits, making them convenient and ready-to-go snack options. The increased perception of cereal bars as a healthier option for satiating hunger supports the market demand for cereal bars across North America.
Furthermore, low-fat cereal bars are becoming greatly popular as grab-and-go breakfast options across North America. Also, the change in snacking culture is inducing consumers towards cereal bars. With the rise in demand for plant-based products, consumers greatly prefer plant-based proteins, and thus manufacturers are introducing cereal bars with plant-based proteins, fueling their consumption. However, the presence of preservatives, hidden sugar and saturated fat may hamper the market growth.
North America Cereal Bar Market Trends
Changing Consumer Attitude Propelling Consumption of Convenient Snack Option
The change in consumer attitude seeking health-promoting and convenient products is increasing the demand for cereal bars. These days, consumers are paying greater attention to a healthy diet and following a healthy and active lifestyle, which induces interest in healthy foods to maintain well-being and fitness. Cereal bars are perceived as a healthier alternative, due to which they are rising in popularity across the North American region.
Consumers in the United States spend more on convenience foods, including cereal bars, and the majority of consumers prefer snack bars to satisfy hunger by replacing a meal, which is driving the consumption of snack bars or cereal bars. Furthermore, the growing consumer preference for nutritious snacks, especially for kids, is influencing the key players to introduce cereal bars and other convenient food products with improved nutritional content. These factors are, therefore, supporting the demand for cereal bars across North America.
Rising Consumer Inclination Toward Organic Cereal Bars
Consumers across the region expect cereal bars to be fortified with fiber, vitamins, and minerals while containing organic ingredients, which are of great importance to health. Consumers are preferring organic granola/muesli bars and snack bar manufacturers are focusing to meet various consumer expectations of taste, indulgence, nutrition, and functionality, which is expected to drive the growth of organic snack bars in upcoming years.
In addition, the increasing popularity of gluten-free diets is driving the adoption of protein-rich products, either as a lifestyle choice, because of gluten intolerance, or following the diagnosis of celiac disease. The factors mentioned above are likely to create a massive opportunity for cereal bar manufacturers to introduce more gluten-free cereal bars in the market, and to support the demand and consumption of organic cereal bars across the North American region.
North America Cereal Bar Industry Overview
The North American cereal bar market is competitive, owing to the presence of a large number of regional and international players. Innovative product launches and incorporating clean-label ingredients are the various strategies these players adopt. Private-label brands provide tough competition to the existing players with their flavored product offerings. Major players in the market include PepsiCo Inc., Kellogg Company, and Clif Bar & Company, among others.
North America Cereal Bar Market Leaders
PepsiCo, Inc
Clif Bar & Company
General Mills
The Kellogg Company
Kind LLC
*Disclaimer: Major Players sorted in no particular order
North America Cereal Bar Market News
- In April 2022, Mooski launched a fresh granola bar which is made with soaked oats, nut butter and dried fruit. The company launched the bars in five different flavours Peanut Butter Banana, Chocolate Peanut Crunch, Wild Berry, Oatmeal Raisin Cookie, and Apple Cinnamon, which are vegan, gluten-free, and made with only a few simple ingredients.
- In January 2021, General Mills introduced the 'Nature Valley Protein Crunch Bar' in the United States. The bar features a creamy, crunchy texture with protein and is made with ingredients like creamy peanut butter and crunchy nuts in a whole-grain oat bar.
North America Cereal Bar Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Granola/Muesli Bars
5.1.2 Other Bars
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience/Grocery Stores
5.2.3 Specialty Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 By Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 PepsiCo. Inc.
6.3.2 The Kellogg Company
6.3.3 General Mills Inc.
6.3.4 Clif Bar & Company
6.3.5 Atkins Nutritionals Inc.
6.3.6 Kind LLC
6.3.7 Cascadian Farm Organic
6.3.8 Post Holdings
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. ABOUT US
North America Cereal Bar Industry Segmentation
Cereal bars are some form of breakfast cereal, compressed into a bar and held together with edible adhesive. The scope of the North American cereal bar market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into granola/muesli bars and other bars. By distribution channel, the market is divided into supermarkets/hypermarkets, convenience/grocery stores, specialty stores, online retail stores, and other distribution channels. By geography, the market is segmented into the United States, Canada, Mexico, and the Rest of North America. The report offers market size and forecasts in value (USD million) for the above segments.
| By Product Type | |
| Granola/Muesli Bars | |
| Other Bars |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience/Grocery Stores | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Cereal Bar Market Research FAQs
What is the current North America Cereal Bar Market size?
The North America Cereal Bar Market is projected to register a CAGR of 4.83% during the forecast period (2023-2028).
Who are the key players in North America Cereal Bar Market?
PepsiCo, Inc, Clif Bar & Company, General Mills, The Kellogg Company and Kind LLC are the major companies operating in the North America Cereal Bar Market.
North America Cereal Bar Industry Report
Statistics for the 2023 North America Cereal Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Cereal Bar analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
