North America Pet Food Nutraceuticals Market Size
| Study Period | 2018 - 2028 |
| Base Year For Estimation | 2021 |
| Forecast Data Period | 2024 - 2028 |
| Historical Data Period | 2018 - 2020 |
| CAGR | 4.86 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Pet Food Nutraceuticals Market Analysis
North America Pet Food Nutraceuticals Market is projected to grow at a CAGR of 4.86% during the forecast period (2020-2025). The North American market is the first respondent to any major global trend or consumer pattern; the high level of market penetration and corresponding infrastructure are cited as reasons for pioneering attitude. The concept of pet ‘humanization’ is the major trend that is consolidating both the pet care and pet food markets into a sense of overall pet well-being. One significant outcome of this trend is the consumer focus toward nutraceutical foods and remedies from the comfort or treats foods. This focus is well visible in the marketing and new product launches of the major firms.
North America Pet Food Nutraceuticals Market Trends
This section covers the major market trends shaping the North America Pet Food Nutraceuticals Market according to our research experts:
Rising Trend of Pet Humanization
The shift in pet ‘ownership’ to ‘parenting’ has been a very crucial and defining trend in the pet food nutraceuticals market. Majority of the households in North America own a pet. Traditionally, pet owners fed their pet the leftovers and scraps from family meals. However, consumers are now becoming aware about that pet food and home-made food consist of separate nutritional elements, and that pets need to be fed a diverse range of food, as part of an adequate diet. An important part of pet humanization is the safety and nutritional needs of pets, which is also a result of consumers being educated about labeling and the ingredients used in products. Although these extra considerations come at a higher cost, the higher disposable income, is contributing to the sales of commercial pet foods in the region.
United States Dominates the Market
The United States is the most important and pioneering market in North America. Geriatric dogs and cats are a major pet demographic in the United States, with a one third of cats and dogs being seven years or older. Dealing with aging pets is something which is invariably a concern of many pet owners. The trend driven and impulsive nature of the market demands a high level of product diversity and innovation. The most important trends that are driving the nutraceutical market here are that of pet humanization and pet health. The increasing health concerns among humans have created a shift toward alternate therapies, such as that of herbal remedies or nutrients, due to the increasing humanization, this trend is rubbing itself onto the pet food market. The domestic nature of the pets in most households is also creating a rise in the incidence of pet obesity; nutraceuticals promise to offer a quick and effective solution to these problems. Muscle health, cognitive health, and digestive health continue to be the major concerns among pet owners, driving product sales in these segments
North America Pet Food Nutraceuticals Industry Overview
North America pet food nutraceutical market is a highly concentrated market and there are a limited number of players contributing to this sector. BASF SE, Archer Daniels Midland Company, DSM Nutritionals and Nestle SA (Purina Petcare) are some of the major players who are operating in this region. These players are launching new products that caters to the needs of consumers in this region.
North America Pet Food Nutraceuticals Market Leaders
BASF SE
DSM Nutritionals
Nestle Purina Petcare
Kemin Industries
*Disclaimer: Major Players sorted in no particular order
North America Pet Food Nutraceuticals Market Report - Table of Contents
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1. INTRODUCTION
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1.1 Study Assumptions & Market definition
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1.2 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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4. MARKET DYNAMICS
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4.1 Market Overview
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4.2 Market Drivers
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4.3 Market Restraints
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4.4 Porter's Five Forces Analysis
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4.4.1 Bargaining Power of Suppliers
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4.4.2 Bargaining Power of Buyers
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4.4.3 Threat of New Entrants
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4.4.4 Threat of Substitute Products and Services
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4.4.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 Ingredient Type
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5.1.1 Milk Bioactives
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5.1.2 Omega-3 Fatty Acids
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5.1.3 Probiotics
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5.1.4 Proteins and Peptides
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5.1.5 Vitamins and Minerals
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5.1.6 Other Ingredient Types
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5.2 Function Type
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5.2.1 Nutrition/Therapeutics
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5.2.2 Supplements
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5.3 Pet Type
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5.3.1 Dog
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5.3.2 Cat
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5.3.3 Bird
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5.3.4 Other Pet Types
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5.4 Geography
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5.4.1 United States
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5.4.2 Canada
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5.4.3 Mexico
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5.4.4 Rest of North America
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6. COMPETITIVE LANDSCAPE
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6.1 Most Adopted Strategies
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6.2 Market Share Analysis
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6.3 Company Profiles
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6.3.1 BASF SE
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6.3.2 Kemin Industries
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6.3.3 Nestle SA (Purina Petcare)
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6.3.4 Archer Daniels Midland Company
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6.3.5 Darling International Inc
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6.3.6 DSM Nutritionals
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6.3.7 Novotech Nutraceutical
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6.3.8 Symrise AG
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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8. IMPACT OF COVID-19
North America Pet Food Nutraceuticals Industry Segmentation
Nutraceuticals are categorized as dietary supplements, functional foods, or medicinal foods. Nutritional supplements for pets are products that provide a source of a recognized essential nutrients, like calcium or vitamin A. They are intended to work as supplements and ensure the nutritional completeness of the diet in pets. The supplements are being marketed not only as pills/powders but also as ingredients in pet foods/gravies/snacks. The other alternative delivery formats that are gaining shares, due to the preference for pet palatability, include gels and pastes, as well as gravies and powders, designed to be added to pet food.
| Ingredient Type | |
| Milk Bioactives | |
| Omega-3 Fatty Acids | |
| Probiotics | |
| Proteins and Peptides | |
| Vitamins and Minerals | |
| Other Ingredient Types |
| Function Type | |
| Nutrition/Therapeutics | |
| Supplements |
| Pet Type | |
| Dog | |
| Cat | |
| Bird | |
| Other Pet Types |
| Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Pet Food Nutraceuticals Market Research FAQs
What is the current North America Pet Food Nutraceuticals Market size?
The North America Pet Food Nutraceuticals Market is projected to register a CAGR of 4.86% during the forecast period (2023-2028).
Who are the key players in North America Pet Food Nutraceuticals Market?
BASF SE, DSM Nutritionals, Nestle Purina Petcare and Kemin Industries are the major companies operating in the North America Pet Food Nutraceuticals Market.
North America Pet Food Nutraceuticals Industry Report
Statistics for the 2023 North America Pet Food Nutraceuticals market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Pet Food Nutraceuticals analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
