North America Small Home Appliances Market Size
| Study Period | 2019 - 2028 |
| Base Year For Estimation | 2021 |
| Forecast Data Period | 2024 - 2028 |
| Historical Data Period | 2019 - 2020 |
| CAGR | > 3.00 % |
| Market Concentration | Low |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
North America Small Home Appliances Market Analysis
COVID - 19 had a marginal impact on the Small Home Appliances in the North American region. This is due to the increase in the proportion of Online sales to that of Offline sales. Although the supply chain was disrupted and the production was discontinued in the years 2020 and 2021. The already available goods were majorly sold through Online mode.
North America held more than 20% of the market globally in the production of small home appliances in the year 2015. The simplified lifestyle and convenience are adding to the growth of the small home appliances market in the North American region. The growth has been slowed in the year 2019 when compared to other regions globally. However, the growth in the North American region is driven by growth in various categories of small home appliances including vacuum cleaners, small kitchen appliances, and air purifiers. Product configurations with advanced controls are the leading trends within the small domestic appliance market. Consumer's desire for simplification is driving the demand for small home appliances market in the North American region.
Small appliances with IoT and connectedness with mobile systems, apps that make consumer life convenient are a major force driving the market. Multifunctional small appliances with new features expected to influence the growth of the small domestic appliance market in a positive direction. However there is a considerable challenge for the manufacturers to synchronize a balance between the prices and the latest features which are expected from the customer point of view. Hence the major players are working on different strategies to make the products more appealing to the customers. The market is expected to grow at a constant rate in the coming years.
North America Small Home Appliances Market Trends
This section covers the major market trends shaping the North America Small Home Appliances Market according to our research experts:
Increase in the North America Small Appliances Average Volume per Capita
The increase in the number of households along with hectic lifestyles is leading to the demand of Small Home Appliances in the United States market. Urbanization is also undeniably a major factor substantiating the growth of the market. Innovation, performance, and premiumization in the making of small domestic appliances are leading to the growth of the market and subsequently increasing the demand of small home appliances. Small home appliances that are portable and allow easy cooking with efficient time utilization will lead to higher sales in the upcoming years. Moreover, government regulation and mandatory use of energy-efficient appliances will facilitate the growth of energy-efficient small home appliances including cookers, vacuum cleaners, rice cookers, and other small home appliances.
Gradual Increase in the Online sales of Small Home Appliances in North America
There has been a constant increase in the Online sales of Small Home Appliances in North America. The major reason for this is the rise of e-commerce platforms like Amazon,e-Bay etc. The higher proportion of the working class in the contemporary years has led to the improved lifestyles. As a result of which, online shopping came a rescue option as it saves the time and effort, compared to that of offline shopping. Notably, the e-commerce platforms have come up with attractive options like EMI and Discounts which made the online shopping even more appealing to a wide range of customers. The online platforms are also offering wide varieties of the desired products without a compromise, compared to that of offline shopping experience. All these factors are expected to further push the market in the coming years.
North America Small Home Appliances Industry Overview
The Small Domestic appliances market in North America is competitive in nature and has high fragmentation. Innovative design and differentiation of products can help manufacturers capturing the market. New technologies introduction will lead companies to introduce more products to the market. Small Startups are entering the market and innovating new products to reap the benefits of rising consumption of appliances in the market. The market concentration is low.
North America Small Home Appliances Market Leaders
Whirlpool Corporation
Dyson
Electrolux AB
BSH
Mabe
*Disclaimer: Major Players sorted in no particular order
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North America Small Home Appliances Market News
- On March 2022, BSH Group has decided to expand its global production network and build its first factory in Mexico, with an investment of more than USD 260 Millions to expand its business in the North American continent. The new plant is aimed to beome a strategic global production network, by seeking support from the American Government.
- On November 2021, Whirlpool Corporation has decided to invest more than USD 65 Millions in Ottawa, Ohio plant, which is a part of the company’s ongoing efforts to position the plant as the Premium Refrigeration Factory in its North American Region (NAR). It has also announced to offer more than 100 jobs in the expansion project of the plant in Canada.
North America Small Home Appliances Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. INDUSTRY DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain / Supply Chain Analysis
4.5 Industry Attractiveness - Porters 5 Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Insights of Technology Innovations in the Market
4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 Vacuum Cleaners
5.1.2 Food Processors
5.1.3 Coffee Makers
5.1.4 Irons
5.1.5 Toasters
5.1.6 Grills & Roasters
5.1.7 Hair Dyers
5.1.8 Other Small Home Appliances
5.2 By Distribution Channel
5.2.1 Multi-Branded Stores
5.2.2 Exclusive Stores
5.2.3 Specialty Stores
5.2.4 Online
5.2.5 Other Distribution Channels
5.3 By Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
6. COMPETITIVE LANDSCAPE
6.1 Market Competition Overview
6.2 Company Profiles
6.2.1 Whirlpool
6.2.2 Dyson
6.2.3 Electrolux AB
6.2.4 BSH
6.2.5 Mabe
6.2.6 Bosch
6.2.7 Samsung
6.2.8 Panasonic
6.2.9 LG
6.2.10 GE*
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
North America Small Home Appliances Industry Segmentation
Small Home Appliance is usually the minor home equipment used in daily household activities. A complete background analysis of the market includes an assessment of the economy, market overview, market size estimation for key segments, emerging trends in the market, market dynamics, and key company profiles covered in the report. North America Small Home Appliances Market is Segmented By Product (Vacuum Cleaners, Food Processors, Coffee Makers, Irons, Toasters, Grills & Roasters, Hair Dryers, Other Small Home Appliances), By Distribution Channel (Multi-Branded Stores, Exclusive Stores, Specialty Stores, Online and Other Distribution Channels) and By Geography (United States, Canada and Mexico).
| By Product | |
| Vacuum Cleaners | |
| Food Processors | |
| Coffee Makers | |
| Irons | |
| Toasters | |
| Grills & Roasters | |
| Hair Dyers | |
| Other Small Home Appliances |
| By Distribution Channel | |
| Multi-Branded Stores | |
| Exclusive Stores | |
| Specialty Stores | |
| Online | |
| Other Distribution Channels |
| By Geography | |
| United States | |
| Canada | |
| Mexico |
North America Small Home Appliances Market Research FAQs
What is the current North America Small Home Appliances Market size?
The North America Small Home Appliances Market is projected to register a CAGR of greater than 3% during the forecast period (2023-2028).
Who are the key players in North America Small Home Appliances Market?
Whirlpool Corporation, Dyson, Electrolux AB, BSH and Mabe are the major companies operating in the North America Small Home Appliances Market.
North America Small Home Appliances Industry Report
Statistics for the 2023 North America Small Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Small Home Appliances analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
