Pet Food Market in Thailand Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Thailand Pet Food Market Analysis

The Thailand pet food market is projected to witness a CAGR growth rate of 5.2% during the forecast period (2022-2027). 

During the period of the pandemic, Thailand’s pet food maintained solid growth in 2020 and 2021, although the sales rate of increase slowed slightly compared with the pre-pandemic period as consumers became more cautious with spending. However, in the early stages of the outbreak of COVID-19, together with the government’s lockdown policy, people were panic buying and stockpiling necessities, including pet foods. Dry pet food gained popularity amongst consumers during this uncertain situation period, due to its longer shelf life and more convenient storage. It has continued to account for higher sales than the pre-pandemic period.

The changing lifestyle in Thailand is driving the pet food market in the country. The changing perception of the consumers, regarding pet health, is another major reason for the growth of the Thai pet food market. Similarly, the demand is increasing due to the increasing number of nuclear families, where consumers treat their pets as family members and are more concerned about their eating habits, lifestyles, and health issues. Increasing concern surrounding obesity among pets is driving the owners to opt for specialty and niche pet foods. Pet food is also given as a treat to pets, by their owners. Safety and nutritional needs of pets are the major concerns for the consumers, who are increasingly being educated about labeling and the ingredients used in such food products. These considerations come at a higher cost. However, due to a rise in the middle-income households in the country, along with a higher amount of disposable income, people are willing to spend more on their pets than before, especially in terms of higher-quality foods. Moreover, this trend correlates with a steady growth of certain pet food segments, including healthy treats, specialty pet foods, and other premium options. In 2017, Betagro, a Thai pet food company, which was awarded the Thailand Trust Mark by the MoC, invested THB 1.2 billion in a pet food production plant, along with a holistic cold chain management, to ensure the quality of its key ingredient – meat. According to the Thai Pet Products Association, dogs, make up the largest market segment for pet food, both, in terms of revenue and volume holding. This share is expected to record a growth of an annual average during the forecast period. The demand for premium dog food treats is anticipated to drive the market growth, over the forecast period. Under the trend of pet humanization, consumers are feeding their pets wet dog food as a snack and have tried even more diverse treats, regardless of price. Due to the shift in culture of enhanced pet humanization and the importance given to the health of pets the pet food market is projected to grow during the forecast period.

Thailand Pet Food Market Trends

This section covers the major market trends shaping the Thailand Pet Food Market according to our research experts:

Increasing trend of Pet Humanization

Thailand Pet Food Industry Segmentation

Pet food has been gaining enormous popularity in Thailand, particularly with the advent of different varieties of food available for animals. Thailand Pet Food Market is segmented by Animal Type (Dogs, Cats, Birds, and Other Animal Type), Product Type (Dry Food, Wet Food, Veterinary Diet, Treats/Snacks, and Other Products), and Distribution channel (Specialized Pet Shops, Online Retail Channel, Supermarkets/Hypermarkets, and Other Distribution Channels).