United States Washing Machine Market Size
| Study Period | 2019 - 2028 |
| Base Year For Estimation | 2022 |
| Forecast Data Period | 2024 - 2028 |
| Historical Data Period | 2019 - 2021 |
| CAGR | 2.40 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
United States Washing Machine Market Analysis
The United States washing machine market generated a revenue of USD 6.6 billion in the current year and is anticipated to register a CAGR of 2.4% for the forecast period.
The United States washing machine market comes 3rd while comparing globally in stands of revenue after China (being on top) and India (being second). The washing machine per household revenue will be USD 50.05 in 2023. Volume is expected to amount to 13.52 million pieces by 2028. The Washing Machines segment is expected to show a volume growth of 0.3% in 2024.
The sudden rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels when the pandemic was over. The impact of COVID-19 was unprecedented and staggering, with the product witnessing a negative demand shock across all states amid the pandemic.
The industry's growth in the US is attributed to using technology to create parts that consume less water and energy. The market for washing machine parts is expanding due to changing lifestyles, rising disposable income, and the availability of cutting-edge technologies. Manufacturers in the US are also focusing on developing parts that reduce water and energy consumption.
With growing Urbanization, there is an increasing demand for automated and smart devices. This growth will be fuelled by organizations constantly innovating to meet the ever-evolving needs of consumers. Most consumers today are adopting information-centric buying and refer to an average of 3 touchpoints for gathering information before actual purchase. They are looking for product-based solutions that fit the overall home ecosystem and are open to technology like connected appliances and products that satisfy the increasing convenience and comfort needs. The overarching goal of being able to care for both family and the environment also influences appliance buying decisions.
United States Washing Machine Market Trends
Technological Advancement Boosting the Market
IoT is considered one of the key technologies enabling and driving digital transformation. The ability of devices to sense and transmit data through networks and connectivity creates extensive amounts of data that help companies achieve considerable benefits but would be impossible for humans to handle.
Internet of Things (IoT) refers to everyday physical devices connected to and interconnected with the Internet. These ‘things’ are embedded with electronics, sensors, software, actuators, and network connectivity, allowing them to collect, send and receive data and to connect and interact with other devices. Data collection and exchange enable optimizing processes, monitoring environments, and performing computations or mathematical calculations.
Increasing Sales through Online Distribution Channel in United States
In 2022, Sales through the distribution channel were 41%, up 4% from the previous year and expected to cross 50% in the next 3 years.
In the United States, if categorized by age, people below age 35 (35% refer to online purchases, 5% OEM stores, 45% Offline stores, and the rest 15% search for other ways), whereas ages between 35 – 54 (20%, 2%, 58% and 20%) and people aging more than 55 years (10%, 2%, 58% and 30%). There is a huge demand for online purchases from the age group below 35 years pandemic being the sole reason.
United States Washing Machine Industry Overview
This consumer durables white good market includes huge market competition. Companies across the world made huge investments in this segment of the market. In the US, the washing machine market contains few companies concentrated over major shares.
Adopting smart homes and upgradation to smart washing machines leads to increasing competition amongst the company. Innovation and technological advancement are taking pace as COVID and urbanization strike general people to the adoption of the new smart devices.
United States Washing Machine Market Leaders
Whirlpool
Samsung
General Electric Co.
Kenmore
LG
*Disclaimer: Major Players sorted in no particular order
United States Washing Machine Market News
- May 10, 2022: Samsung launched AI-Enabled & Connected AI EcoBubbl washing machine range for 2022 with AI Wash & Machine Learning, adding high-capacity models. The 2022 line-up includes intelligent features such as AI Wash, Air Wash Technology, and Super Speed Cycle to take the laundry experience several notches higher.
- April 04, 2022: Lightning Clean launched Lightning One, the first washing machine to complete a wash cycle in 10 minutes and a dry cycle in 20 minutes in one unit. The product uses patented Lightning Drive technology to outperform every other machine on the market. The compact size also allows it to be the perfect fit for apartments. Apartment managers who were formally unable to furnish their units with machines can now with Lightning One.
US Washing Machine Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
2.1 Analysis Methodology
2.2 Research Phases
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers
4.5.3 Threat of Substitutes
4.5.4 Threat of New Entrants
4.5.5 Intensity of Competitive Rivalry
4.6 Consumer Behaviour Analysis
4.7 Insights on Technological Innovations in the Market
4.8 Government Regulation Shaping the Market
4.9 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Front Load
5.1.2 Top Load
5.2 By Technology
5.2.1 Fully-Automatic
5.2.2 Semi-Automatic
5.3 By End Users
5.3.1 Commercial
5.3.2 Residential
5.4 By Distribution Channel
5.4.1 Multibrand Stores
5.4.2 Exclusive Stores
5.4.3 Online Stores
5.4.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Whirlpool
6.2.2 Samsung
6.2.3 General Electric Co.
6.2.4 Kenmore
6.2.5 LG
6.2.6 Maytag
6.2.7 Miele
6.2.8 Electrolux
6.2.9 Haier
6.2.10 Frigidaire*
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
United States Washing Machine Industry Segmentation
A washing machine is a home appliance used to wash laundry. The term mostly applies to machines using water instead of dry or ultrasonic cleaners. The user adds laundry detergent sold in liquid or powder form to the wash water.
The United States Washing Machine Market is segmented by type (front load and top load), technology (fully-automated and semi-automated), end-user (commercial and residential), and distribution channel (multi-brand store, exclusive stores, online, and other distribution channels). The report offers market sizes and forecasts for the washing machine market in the United States in revenue (USD billion) for all the above segments.
| By Type | |
| Front Load | |
| Top Load |
| By Technology | |
| Fully-Automatic | |
| Semi-Automatic |
| By End Users | |
| Commercial | |
| Residential |
| By Distribution Channel | |
| Multibrand Stores | |
| Exclusive Stores | |
| Online Stores | |
| Other Distribution Channels |
US Washing Machine Market Research FAQs
What is the current United States Washing Machine Market size?
The United States Washing Machine Market is projected to register a CAGR of 2.4% during the forecast period (2023-2028).
Who are the key players in United States Washing Machine Market?
Whirlpool, Samsung, General Electric Co., Kenmore and LG are the major companies operating in the United States Washing Machine Market.
United States Washing Machine Industry Report
Statistics for the 2023 United States Washing Machine market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Washing Machine analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
