Market Share of Account-Based Industrying Market
The competitive landscape of the account-based marketing market is expected to gradually fragment owing to the presence of various solution providers globally and the emergence of new solution providers. The market players in the region are witnessing strategic partnerships and acquisitions to boost their market presence and strengthen their global footprint. Also, the market players are making several innovations and product developments to help marketers better serve their clients and gain maximum market traction.
In June 2022, Doceree, a global platform building unusual solutions for HCP programmatic marketing with proprietary data tools, launched Doceree ABM, an account-based marketing (ABM) solution built exclusively for life sciences organizations that enables them to reach institutional decision makers based on accounts and intent.
In February 2022, ZoomInfo, a provider of modern go-to-market software, data, and intelligence, announced the launch of MarketingOS, an account-based marketing (ABM) platform that brings together marketing and sales teams in a single system powered by ZoomInfo's world-class business-to-business (B2B) data.
Account-Based Marketing Market Leaders
Terminus Software, Inc.
Marketo (Adobe, Inc.)
Engagio Inc.
6sense Insights, Inc.
Uberflip
*Disclaimer: Major Players sorted in no particular order
