Market Trends of Asia Pacific Frozen Desserts Industry
This section covers the major market trends shaping the APAC Frozen Desserts Market according to our research experts:
Increasing Preference Toward Ice-cream Parlors in the Developing Countries
Ice-cream parlors in countries like India and China are slowly and strategically placing their parlors on the busy roads, small market places, and moreover are placed in those areas where college students or the millennial population is highly concentrated. The planned setups of these parlors are expected to increase the consumption of ice cream and other frozen desserts via this distribution channel. Furthermore, ice cream parlors are increasingly leveraging the marketing of their parlors in social media sites like Facebook, Instagram, and Twitter to keep people updated about the new product offering, offers, and attract "followers“ to increase more footprints in their parlors. Moreover, running special deals on their website with coupons that consumers can print out and bring in to redeem. These promotional activities are expected to create the opportunity for the popularity of ice cream parlors in the developing countries of the region.
China Holds the Largest Market Share
Frozen desserts market is bound to achieve great success in the Chinese market, as the increasing demand for low-fat frozen yogurt, healthy food will likely encourage people to spend more on these products. The rising income level of consumers, drastic development of manufacturing capabilities, premiumization trend in the country, and increasing adoption of premium products among consumers are projected to cater to the increasing demand for frozen desserts in China. Furthermore, the growth of specialized brands, like Yili Chocliz, Mengniu Ice, Cornetto, Magnum, and others has been a key factor for the growth of this market in China. These brands are responding to augmenting health consciousness among consumers with the launch of mini sticks and other products with more flavors and new attractive packaging, which in turn, boosting the frozen desserts sale in the country.
