Bangladesh Shampoo Market Size (2024 - 2029)

Bangladesh Shampoo Market Analysis

The Bangladesh Shampoo Market size is expected to grow from USD 130.39 million in 2023 to USD 233.10 million by 2028, at a CAGR of 12.32% during the forecast period (2023-2028).

• The Bangladesh shampoo market is one of the most dynamic markets in South Asia, owing to the rising demand for hair care products among Bangladeshi consumers. Both domestic and foreign brands dominate it and offer a wide variety of products to meet the needs of consumers. Local brands are known for their affordability, while international brands are renowned for their quality and luxuriousness. With the country's growing use of hair care products, the demand for quality and affordable shampoo is expected to continue to rise in the coming years.
• With increasing awareness about the harmful effects of synthetic chemicals on hair and the environment, consumers are now seeking natural and herbal alternatives for their hair care needs. The pollution levels have soared high, and thus, consumers are seeking herbal shampoos formulated using natural ingredients. This growing demand for natural and herbal shampoos has increased the number of brands offering such products.
• Factors such as increasing product innovations, other special-purpose shampoos, and increasing customer concern about their appearance are expected to drive the market. Furthermore, the market for shampoos is expected to grow due to the launch of value-added shampoos, specifically 2-in-1 shampoos that offer additional benefits like anti-hair fall and anti-dandruff properties. This indicates that consumers are looking for more than just basic cleansing properties in their shampoo products and are willing to pay for these additional benefits. As a result, manufacturers are responding to this demand by introducing new and innovative products that cater to the needs of consumers, which is expected to drive overall market growth.

Bangladesh Shampoo Industry Segmentation

The shampoo is a hair care product, typically in the form of a viscous liquid, used to cleanse the scalp and hair. 

The Bangladeshi shampoo market is segmented by product type into regular and natural shampoo and distribution channel into supermarkets/hypermarkets, convenience stores, online retailers, and others. 

The report offers market size and forecasts in value (USD million) for the above-mentioned segments.