Desktop Virtualization Market in Retail - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Desktop Virtualization Market in Retail is segmented by Desktop Delivery Platform (Hosted Virtual Desktop, Hosted Shared Desktop), Deployment Mode (On-premises, Cloud), and Geography.

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Retail Desktop Virtualization Market Size

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Study Period 2018 - 2028
Market Size (2023) USD 1.31 Billion
Market Size (2028) USD 2.28 Billion
CAGR (2023 - 2028) 11.79 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Desktop Virtualization Market in Retail

*Disclaimer: Major Players sorted in no particular order
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Retail Desktop Virtualization Market Analysis

The Desktop Virtualization Market in Retail is expected to grow from USD 1.31 billion in 2023 to USD 2.28 billion by 2028, at a CAGR of 11.79% during the forecast period (2023-2028).

Desktop virtualization is also a one of key component of digital workspace Virtual desktop workload running on desktop virtualization servers, which are typically run on virtual machines, either on premises or in the public cloud, is also a key component of digital workspace.

  • In light of the intense Digital Transformation that is already being played out in the Retail Sector, it can be expected that brick and mortar retailers will ramp up their store operations, improve profitability, increase online sales by investing in e commerce and customer engagement. IT technologies, like Desktop virtualization, have been mainly adopted by large retailers and hypermarkets with multiple stores across regions.
  • Virtual desktops enable remote workers to have seamless access to enterprise data and productivity applications. There is a marked change of attitude among consumers within the retailing sector. With the increased use of contactless retail transactions, things are moving in that direction.
  • At every critical stage of the transaction, Data as a Service enables remote employees to communicate and keep in touch with their customers. As far as service providers are concerned, enterprises adopting the DaaS model of desktop virtualization have a lot of choice.
  • However, the market growth has been hindered by problems in performance and compatibility as well as expensive implementation and subscription costs for desktop virtualisation platforms.
  • The Desktop Virtualization market in reatil was positively affected by the COVID-19 pandemic and showcased a positive growth rate during the period, owing to dramatically increased digital penetration during the period of COVID-19-induced lockdowns and stringent social distancing policies, which further fueled the demand for remote operational tools such as desktop virtualization tools, which contributed towards the growth of the Desktop Virtualization solutions market during the period.

Retail Desktop Virtualization Market Trends

This section covers the major market trends shaping the Retail Desktop Virtualization Market according to our research experts:

Hosted Virtual Desktop Accounts for Significant Market Share

  • HVD is used to connect applications to the data stored on remote servers. The (cloud) service provider is held responsible for data storage, backup, upgrade, and security. Virtual desktops have become an integral part of omnichannel strategies in recent years in the retail sector. 
  • Further, for retailers committing to cloud-first strategies, Windows Virtual Desktop (WVD) is the perfect opportunity to embrace that modern workspace. While traditional remote desktop services have enabled companies to streamline desktop management and resources, WVD takes things one step further by providing a full-fat Windows 10 and Office 365 experience for every user in the organization. While many retailers already use Microsoft Azure to deliver their virtual desktop infrastructure, WVD eliminates the task of managing multiple virtual machines and host pools.
  • Audionova, which is a Dutch company, is one of Europe's leading hearing aid retailers. It has over 1,300 shops in 11 countries across the continent and is always exploring expansion opportunities. The company decided to switch its desktop support to a VDI-style operation. This had the benefit of allowing more than a thousand individual machines to be configured and controlled from a single location. Players such as Citrix and VMware are currently the market leaders. Its products -Citrix XenDesktop and VMware Horizon offer sufficient capabilities to meet the demands of retail needs. It provides better user experience in a variety of cases, as the offerings cover all aspects of customers' needs.
  • The competitors are also focused on incorporating Virtual Desktop Infrastructure (VDI) with their cloud workspace, for expanding the capabilities of performance monitoring, improving client experience with device performance, and identifying integration with the delivery of VDI on converged and hyper-converged infrastructure platforms. In April 2020, HPE released a more powerful virtual desktop infrastructure (VDI) solution and offering flexible financing terms and new pre-configured solutions to increase flexibility and accelerate delivery for customers. HPE's fleet of VDI and digital workspace solutions support a wide range of user requirements across retail, manufacturing, etc.
Desktop Virtualization Market in Retail

North America is Expected to Hold Major Share

  • North America has been a pioneer in the desktop virtualization solution adoption in the market, due to the increasing adoption of social media, mobile technology, advanced analytics, cloud and Internet of Things (IoT) across diverse sectors, such as manufacturing, retail, etc. Moreover, the region has a strong foothold of virtualization software vendors, contributing to the growth of the market. Some of them include VMware Inc., Citrix Systems, Oracle Corporation, and SolarWinds Corporation.
  • With an increase in small scale retail stores in the United States, the adoption of desktop virtualization tends to increase year-on-year. In the New York retail sector, the leasing deal volume is growing at an average of 10%, with food and beverage leading and apparel. Also, e-commerce brands are increasingly setting up shop as brick-and-mortar establishments.
  • Retail digital transformation is a critical focus of a newly launched innovation and research center that Tata Consultancy Services unveiled in New York. In June 2019, TCS launched the center for retail transformation. This center, TCS Pace Port, is the second such facility TCS has started and the USD 20.9 billion company's first in North America. TCS Pace Port New York will emphasize digital retail transformation in a top market for the industry.
  • With the outbreak of COVID-19, as many as 25,000 retail stores in the United States are expected to permanently close this year as consumer demand for discretionary items stalls, and more people shift to online shopping. Retailers are facing a daunting multitude of short-term challenges around health and safety, supply chain, labor force, cash flow, consumer demand, and marketing. Instances such as this are expected to hinder the desktop virtualization market in retail in the region.
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Retail Desktop Virtualization Industry Overview

The Desktop Virtualization Market in Retail is quite fragmented due to the presence of a large number of players. Some key players in the market include Dell Inc., Microsoft Corporation, Vmware Inc., Red Hat Inc., etc. Technological advancements in the market are also bringing sustainable competitive advantage to the companies. The market is also witnessing various partnerships and mergers.

  • May 2020 - Vmware Inc., introduced the 2nd generation of VMware Cloud on Dell EMC to support high density and high-performance data center use cases. This new host type is optimal for hosting workloads with more substantial CPU, memory, and storage demands such as Database, AI/ML applications, and Virtual Desktop-type workloads. VMware Cloud on Dell is now fully certified for VMware Horizon to deliver virtual desktops on-premises, at the edge, or in the datacenter.
  • September 2019 - Microsoft has announced that Windows Virtual Desktop is now available worldwide. Windows Virtual Desktop is a service that delivers simplified management, a multi-session Windows 10 experience, optimizations for Office 365 ProPlus, and support for Windows Server Remote Desktop Services (RDS) desktops and apps. With Windows Virtual Desktop, users can deploy and scale the Windows desktops and apps on Azure in minutes.

Retail Desktop Virtualization Market Leaders

  1. Microsoft Corporation

  2. Dell Inc.

  3. Vmware Inc.

  4. Red Hat Inc. (IBM Corporation )

  5. Citrix Systems Inc.

*Disclaimer: Major Players sorted in no particular order

Desktop Virtualization Market in Retail
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Retail Desktop Virtualization Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions​ and Market Definition​

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview ( Includes the impact due to COVID-19)

    2. 4.2 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers​

      1. 5.1.1 Increasing Adoption of Cloud Computing

      2. 5.1.2 Growth in Automation in Retail

    2. 5.2 Market Restraints​

      1. 5.2.1 Infrastructure Deployment Constraints

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Desktop delivery platform

      1. 6.1.1 Hosted Virtual Desktop (HVD)

      2. 6.1.2 Hosted Shared Desktop (HSD)

    2. 6.2 By Deployment Mode

      1. 6.2.1 On-premise

      2. 6.2.2 Cloud

    3. 6.3 Geography

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia-Pacific

      4. 6.3.4 Latin America

      5. 6.3.5 Middle East & Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Citrix Systems Inc.

      2. 7.1.2 Toshiba Corporation

      3. 7.1.3 Red Hat Inc. (IBM Corporation )

      4. 7.1.4 Huawei Technologies Co. Ltd

      5. 7.1.5 Microsoft Corporation

      6. 7.1.6 Parallels International GmbH

      7. 7.1.7 Dell Inc.

      8. 7.1.8 Ncomputing, Inc.

      9. 7.1.9 Ericom Software Inc.

      10. 7.1.10 Tems, Inc

      11. 7.1.11 Vmware Inc.

    2. *List Not Exhaustive

  8. 8. INVESTMENT ANALYSIS

  9. 9. FUTURE OF THE MARKET

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Retail Desktop Virtualization Industry Segmentation

Desktop virtualization involves the process of the separation of the physical client device from the operating system. The data needed for the desktop is stored in a centralized or remote server and not on the client device. This allows users to access their data from anywhere and at any time. Retail companies get a lot of benefits from VDI. Retail companies have a lot to benefit from VDI. It manages the enterprise retail network of thousands of devices, all from the convenience of the retailer's browser.

By Desktop delivery platform
Hosted Virtual Desktop (HVD)
Hosted Shared Desktop (HSD)
By Deployment Mode
On-premise
Cloud
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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Retail Desktop Virtualization Market Research FAQs

The Retail Desktop Virtualization Market size is expected to reach USD 1.31 billion in 2023 and grow at a CAGR of 11.79% to reach USD 2.28 billion by 2028.

In 2023, the Retail Desktop Virtualization Market size is expected to reach USD 1.31 billion.

Microsoft Corporation, Dell Inc., Vmware Inc., Red Hat Inc. (IBM Corporation ) and Citrix Systems Inc. are the major companies operating in the Retail Desktop Virtualization Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2022-2028).

In 2022, the North America accounts for the largest market share in Retail Desktop Virtualization Market.

Desktop Virtualization in Retail Industry Report

Statistics for the 2023 Desktop Virtualization in Retail market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Desktop Virtualization in Retail analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Desktop Virtualization Market in Retail Report Snapshots

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