Market Trends of Desktop Virtualization Industry in Retail
This section covers the major market trends shaping the Retail Desktop Virtualization Market according to our research experts:
Hosted Virtual Desktop Accounts for Significant Market Share
- HVD is used to connect applications to the data stored on remote servers. The (cloud) service provider is held responsible for data storage, backup, upgrade, and security. Virtual desktops have become an integral part of omnichannel strategies in recent years in the retail sector.
- Further, for retailers committing to cloud-first strategies, Windows Virtual Desktop (WVD) is the perfect opportunity to embrace that modern workspace. While traditional remote desktop services have enabled companies to streamline desktop management and resources, WVD takes things one step further by providing a full-fat Windows 10 and Office 365 experience for every user in the organization. While many retailers already use Microsoft Azure to deliver their virtual desktop infrastructure, WVD eliminates the task of managing multiple virtual machines and host pools.
- Audionova, which is a Dutch company, is one of Europe's leading hearing aid retailers. It has over 1,300 shops in 11 countries across the continent and is always exploring expansion opportunities. The company decided to switch its desktop support to a VDI-style operation. This had the benefit of allowing more than a thousand individual machines to be configured and controlled from a single location. Players such as Citrix and VMware are currently the market leaders. Its products -Citrix XenDesktop and VMware Horizon offer sufficient capabilities to meet the demands of retail needs. It provides better user experience in a variety of cases, as the offerings cover all aspects of customers' needs.
- The competitors are also focused on incorporating Virtual Desktop Infrastructure (VDI) with their cloud workspace, for expanding the capabilities of performance monitoring, improving client experience with device performance, and identifying integration with the delivery of VDI on converged and hyper-converged infrastructure platforms. In April 2020, HPE released a more powerful virtual desktop infrastructure (VDI) solution and offering flexible financing terms and new pre-configured solutions to increase flexibility and accelerate delivery for customers. HPE's fleet of VDI and digital workspace solutions support a wide range of user requirements across retail, manufacturing, etc.
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North America is Expected to Hold Major Share
- North America has been a pioneer in the desktop virtualization solution adoption in the market, due to the increasing adoption of social media, mobile technology, advanced analytics, cloud and Internet of Things (IoT) across diverse sectors, such as manufacturing, retail, etc. Moreover, the region has a strong foothold of virtualization software vendors, contributing to the growth of the market. Some of them include VMware Inc., Citrix Systems, Oracle Corporation, and SolarWinds Corporation.
- With an increase in small scale retail stores in the United States, the adoption of desktop virtualization tends to increase year-on-year. In the New York retail sector, the leasing deal volume is growing at an average of 10%, with food and beverage leading and apparel. Also, e-commerce brands are increasingly setting up shop as brick-and-mortar establishments.
- Retail digital transformation is a critical focus of a newly launched innovation and research center that Tata Consultancy Services unveiled in New York. In June 2019, TCS launched the center for retail transformation. This center, TCS Pace Port, is the second such facility TCS has started and the USD 20.9 billion company's first in North America. TCS Pace Port New York will emphasize digital retail transformation in a top market for the industry.
- With the outbreak of COVID-19, as many as 25,000 retail stores in the United States are expected to permanently close this year as consumer demand for discretionary items stalls, and more people shift to online shopping. Retailers are facing a daunting multitude of short-term challenges around health and safety, supply chain, labor force, cash flow, consumer demand, and marketing. Instances such as this are expected to hinder the desktop virtualization market in retail in the region.
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