Market Share of Extended Reality (XR) Industry
The extended reality (XR) market is highly fragmented with the presence of major players like Qualcomm Technologies Inc., Accenture PLC, SoftServe Inc., SphereGen Technologies LLC, and Northern Digital Inc. Players in the market are adopting strategies such as partnerships, innovations, investments, mergers, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
In December 2022, Accenture made a strategic investment through Accenture Ventures in BehaVR, a leading innovator in virtual reality (VR) digital wellness and digital therapeutics experiences. BehaVR also announced a merger with OxfordVR, a spin-out of Oxford University and a leader in science-based virtual reality treatments for serious mental illnesses.
In October 2022, Qualcomm Technologies Inc. announced its latest premium-tier XR platform – Snapdragon XR2+ Gen 1 – to fuel the next generation of mixed and virtual (MR and VR) devices, boasting new power and thermal improvements that will allow OEMs to deliver richer metaverse experiences packed into the lighter form factor.
Extended Reality (XR) Market Leaders
Qualcomm Technologies Inc.
Accenture PLC
Northern Digital Inc.
SoftServe Inc.
SphereGen Technologies LLC
*Disclaimer: Major Players sorted in no particular order
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