Hospitality Industry in Japan Market Size (2024 - 2029)

The market size of the hospitality industry in Japan is expected to grow at a steady rate in the coming years despite the challenges posed by the COVID-19 pandemic. The industry has shown resilience with slightly recovering occupancy rates and improved hotel revenues. However, the pandemic has significantly impacted revenue streams, leading to an increase in bankruptcies, particularly in the budget hotel sector. Despite these challenges, the industry continues to attract overseas investors, indicating potential for growth and recovery.

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Market Size of Hospitality Industry in Japan

Japan Hospitality Market Summary
Study Period 2019-2028
Base Year For Estimation 2022
Market Size (2023) USD 24.5 Billion
Market Size (2028) USD 25.98 Billion
CAGR (2023 - 2028) 1.18 %
Market Concentration Medium

Major Players

Japan Hospitality Market Major Players

*Disclaimer: Major Players sorted in no particular order
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Japan Hospitality Market Analysis

The Hospitality Industry in Japan is estimated at USD 24.50 billion in 2023, and is expected to reach USD 25.98 billion by 2028, growing at a CAGR of 1.18% during the forecast period (2023-2028).

In Japan, hotel performance remained weak for most of 2021. However, slightly recovering occupancy rates from the previous half-year are almost at the levels seen in 2H/2020, even without the help of the “Go To” Travel campaign. Moreover, hotel revenues have also improved slightly. In 2H/2021, the average daily rates (ADR) index increased by 0.8 points half-year-on-half-year (HoH), and the revenue per available room (RevPAR) index increased accordingly by 3.8 points HoH.

With the COVID-19 pandemic drastically decreasing revenue from accommodation and other key revenue streams, such as corporate events and banqueting, the hospitality industry in Japan has been struggling over the past two years. 2020 saw a rapid increase in the number of bankruptcies, exceeding 120 cases, more than half of which resulted from the pandemic. While the number of bankruptcies in 2021 has fallen, more than two-thirds were due to the pandemic, showing its lingering effects.

Budget hotels, in particular, have been hit harder by the pandemic due to the large supply in the market. The small room sizes of such hotels appear to be an issue for both customers and operators, especially after the pandemic.

Overseas investors have also been looking at the Japanese hospitality industry. For instance, Baring Private Equity Asia acquired The B Osaka Midosuji, a large hotel in Chuo ward, Osaka, in a transaction estimated at over JPY 10 billion (USD 74 million). Overall, while 2021 has seen large transactions in the hotel sector, transaction volumes have been relatively low considering the pandemic.

Japan Hospitality Industry Segmentation

The hospitality industry is a broad category of fields within the service industry, including lodging, food, drink service, event planning, theme parks, travel, and tourism. It includes hotels, tourism agencies, restaurants, and bars. The Hospitality Industry in Japan is Segmented by Type (Chain Hotels and Independent Hotels) and by Segment (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid-scale Hotels, and Luxury Hotels). The report offers market size and forecasts in value (USD billion) for all the above segments.

By Type
Chain Hotels
Independent Hotels
By Segment
Service Apartments
Budget and Economy Hotels
Mid and Upper Mid-scale Hotels
Luxury Hotels

Hospitality Industry in Japan Size Summary

The Japanese hospitality industry, which is expected to see growth in the coming years, faced challenges during the pandemic, particularly in 2020 and 2021. The hotel sector experienced weak performance, with only a slight recovery in occupancy rates and revenues. The impact of the pandemic was especially severe on budget hotels due to their large supply and small room sizes. Despite these challenges, overseas investors have been showing interest in the sector. The market trends show a gradual return of international tourists to Japan, boosting the hospitality industry. The easing of border restrictions and the depreciation of the yen have made Japan an attractive destination for foreign tourists. The luxury hotel sector is also witnessing growth, attracting many brands looking to expand their footprint in the market. Despite the domination of homegrown hotel companies, both domestic and international companies are increasing their market presence through technological advancement and service innovation.

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Hospitality Industry in Japan Market Size - Table of Contents

  1. 1. MARKET INSIGHTS AND DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Dynamics

      1. 1.2.1 Drivers

      2. 1.2.2 Restraints

      3. 1.2.3 Opportunities

    3. 1.3 Porter's Five Forces Analysis

    4. 1.4 Insights into Revenue Flows from Accommodation and Food and Beverage Sectors

    5. 1.5 Leading Cities in Japan with Respect to Number of Visitors

    6. 1.6 Investments (Real Estate, FDI, and Others) in the Hospitality Industry

    7. 1.7 Technological Innovations in the Hospitality Industry

    8. 1.8 Insights into Impact of Shared Living Spaces on the Hospitality Industry

    9. 1.9 Insights into Other Economic Contributors to the Hospitality Industry

    10. 1.10 Impact of COVID-19 on the Hospitality Industry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Chain Hotels

      2. 2.1.2 Independent Hotels

    2. 2.2 By Segment

      1. 2.2.1 Service Apartments

      2. 2.2.2 Budget and Economy Hotels

      3. 2.2.3 Mid and Upper Mid-scale Hotels

      4. 2.2.4 Luxury Hotels

Hospitality Industry in Japan Market Size FAQs

The Japan Hospitality Market size is expected to reach USD 24.5 billion in 2023 and grow at a CAGR of 1.18% to reach USD 25.98 billion by 2028.

In 2023, the Japan Hospitality Market size is expected to reach USD 24.5 billion.

Hotel Market in Japan Report Snapshots