Morocco Flexible Packaging Market Size
| Study Period | 2018 - 2028 |
| Base Year For Estimation | 2021 |
| Forecast Data Period | 2024 - 2028 |
| Historical Data Period | 2018 - 2020 |
| CAGR | 10.40 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Morocco Flexible Packaging Market Analysis
The Moroccan flexible packaging market is expected to register a CAGR of 10.4% during the forecast period. With online shopping on the rise, the market is expected to rebound in the long run. Flexible packaging in Morocco is rising faster than other forms. It includes trends like e-commerce, and sustainability, which can be used to drive market development and growth. Customers in the region are eager to pay more for specific product attributes boosted by flexible packaging.
- Products with flexible packaging are widely used in the local food and beverage sector. Flexible packaging formats best meet the requirement for light and transparent packaging as single-serve and smaller meals receive more attention. The industry also employs opaque printing with improved visuals to maximize sales in the area.
- Morocco is undergoing a dietary change that affects both urban and rural environments. Food habits are changing due to urbanization, economic instability, and globalization. The convenience of ready-to-eat foods, whether locally produced or imported, attracts large population segments, especially in urban areas. These foods are becoming increasingly available and popular.
- The trade agreements between Morocco and other countries will improve the market for packaging in the cosmetics and food sectors. For example, in May 2022, Bulgaria's Deputy Minister of Economy and Industry, Dimitar Danchev, outlined plans to develop trade between Bulgaria and Morocco. The ministry stated significant export potential from Bulgaria to Morocco, especially cosmetics and food. With the presence of its geographical location, it continues to expand into Africa.
- However, the fluctuating price of raw materials can hinder the market's growth. The demand for flexible packaging products is driven by millennial customers who are enthusiastic about single-serve and takeout food and beverages. These products tend to be durable, highly portable, and lightweight, so flexible packaging is a popular option for packaging such products. This is expected to regulate demand for flexible packaging from the food and beverage industry.
- Due to the COVID-19 pandemic and growing public awareness that food supply chains, although typically highly efficient and unfocused, are fragile, consumers' grocery shopping behaviors have changed significantly. Due to supply chain disruptions, strict social distance regulations in several states, a decrease in supply from grocery stores, and other such factors, consumers were forced to think about food storage and using packaged food. This change is expected to drive the flexible packaging market in the country.
- Morocco's experience addressing the economic fallout from the COVID-19 pandemic illustrates many of the financial challenges that middle-income countries face and their fiscal limitations. Also, the war between Russia and Ukraine has impacted the sector by raising raw materials prices and affecting business operations.
Morocco Flexible Packaging Market Trends
This section covers the major market trends shaping the Morocco Flexible Packaging Market according to our research experts:
Increase in Demand for Convenient Packaging Solution
- The market for flexible packaging is expected to rise due to the trend toward cost-effective packaging in consumer and retail products like food, beverages, and pharmaceuticals. The demand is increasing due to the expanding requirement for portable and practical packaging solutions.
- With increasing urbanization, unstable economies, and globalization, Morocco's food habits are rapidly changing, impacting both urban and rural areas. . Large population segments are drawn to ready-to-eat foods because of their convenience, whether imported or locally manufactured, especially in urban regions. These foods are more widely available and well-liked.
- The most sought-after parameter is that consumers are becoming more cautious about various factors, such as food quality, nutritional value, ingredients, and packaging. For instance, in Morocco, food hygiene and safety are often discussed. Moroccan manufacturers must control their products' quality besides providing evidence of that control.
- In May 2022, Elopak welcomed new locations and team members in Casablanca, Morocco, and Saudi Arabia, in the official celebration of Naturepak Beverage's recent acquisition. Elopak has local manufacturing facilities in Morocco and Saudi Arabia and has expanded its extensive global network to include customers in 70 countries. The acquisition of Naturepak Beverage is part of Elopak's growth strategy and strengthens its position in the highly potential MENA region. The company looks to leverage its strong track record, expanding its geographic footprint and investment in sustainability-focused innovation.
- With robust port access and an ideal road network, Morocco has excellent e-commerce logistics capabilities to leverage to drive flexible packaging growth in the market. An example of a company using Moroccan infrastructure is Jumia. Jumia Morocco owns over 10,000 vendors offering over 8 million products. Jumia has a sizeable Moroccan network with over 500 consumer pickup locations.
- According to the Interbank Electronic Banking Center, in 2020, Moroccan e-commerce websites witnessed a 46% increase in transaction volume and a 25% increase in spending. E-commerce in Morocco continued to grow in 2021, with a 48% increase in transactions and a 30% increase. The rise of online sales channels helps the country to gain momentum toward flexible packaging innovations, mainly in food, beverage, and more applications.
Food Industry Expected to Hold Significant Share
- The food processing industry in Morocco contributes to nearly 6% of the country's GDP. It benefits from first-rate manufacturing facilities, good quality infrastructure, and easy access to markets in the neighboring African nations. Over the medium-term forecast period, Fitch Solutions has indicated a favorable outlook for Morocco's food service market. It anticipated that between 2022 and 2026, nominal household spending on restaurants and hotels (as a stand-in for food services) would increase at a compound annual growth rate of 3.9%.
- Morocco has been working to produce local plastic, metallic, and paperboard packages because the packaging is an integral part of agrifood production and distribution. In June 2022, Morocco's federations in the agrifood and packaging industries agreed to reduce its reliance on imports. Moroccan players in the agrifood and packaging industries banded together to lessen the MAD 8 billion (USD 0.76 billion) burden of imports after being adversely affected by the economic crisis and the rise in raw material prices.
- The increase in prices has prompted Moroccan agrifood federations to increase the sector's integration rate to 39%, up from the current rate of 26%, as stated by the Federation of Forest Industries, Graphic Arts, and Packaging (FIFAGE).
- Market players are increasing their investment, partially supported by the government's initiatives to become a self-sustained food economy. Packaging organizations are poised to witness growth owing to this development. For instance, in May 2022, the largest retailer in Morocco, Retail Holding, and the UAE-based packaging manufacturer HotpackGlobal announced plans to jointly take 80% of the country's packaging market.
Morocco Flexible Packaging Industry Overview
The Moroccan flexible packaging market is fragmented and consists of several major players. The players with a prominent market share are focusing on expanding their customer base across the country.
In June 2022, Austrian injection molding machine manufacturer and system solutions provider ENGEL aimed to strengthen its market presence in North Africa by establishing its sales and service branch in Morocco. The company is focusing on Morocco as it is trying to establish itself as a production base for the packaging of medical technology and industries.
In May 2022, Hotpack Global, the world’s leading manufacturer of disposable food packaging products, announced a regional expansion in Morocco, joining hands with the retail leader of the African nation, Retail Holding, through its investment arm, Best Financiers.
Morocco Flexible Packaging Market Leaders
Multisac Maroc
Hotpack Global Morocco
Afrimag Glue
Compagine Industrielle des Fibres
Mondi Pap Sac Maghreb SA (Mondi PLC)
*Disclaimer: Major Players sorted in no particular order
Morocco Flexible Packaging Market News
- May 2022: Smurfit Kappa, one of the world's largest paper-based packaging companies, announced the construction of a new packaging plant in Morocco. Located in Rabat and covering an area of 25,000 m2, it will enable Smurfit Kappa to supply innovative and sustainable packaging solutions quickly and efficiently to its local customer base.
- March 2022: International Paper (IP), one of the largest manufacturers of packaging, pulp, and paper products made from renewable fibers, announced an investment program worth MAD 100 million (USD 10 million) for its Moroccan production facilities. The purchase of new machinery to increase the plant's production capacities is planned to receive MAD 65 million (USD 7 million) as part of this investment program. The goal is to strengthen International Paper's position in the fresh produce industry.
Morocco Flexible Packaging Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope Of The Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increased Demand for Convenient Packaging Solution
4.2.2 Growing Demand for Sustainable Packaging Solution
4.3 Market Challenges
4.3.1 Fluctuated Raw Material Price
4.4 Industry Attractiveness - Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Consumers
4.4.3 Threat of New Entrants
4.4.4 Intensity of Competitive Rivalry
4.4.5 Threat of Substitutes
4.5 Assessment Of The Impact Of COVID-19 On Blister Packaging Market
5. MARKET SEGMENTATION
5.1 By Material
5.1.1 Paper
5.1.2 Plastic
5.1.3 Aluminum
5.2 By Product Type
5.2.1 Pouches
5.2.2 Bags
5.2.3 Films and Wraps
5.3 By End-user Industry
5.3.1 Food
5.3.2 Beverages
5.3.3 Household and Personal Care
5.3.4 Other End-user Industries
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Hotpack Global Morocco
6.1.2 Afrimag Glue
6.1.3 Multisac Maroc
6.1.4 Compagine Industrielle des Fibres
6.1.5 Mondi Pap Sac Maghreb SA (Mondi PLC)
6.1.6 Societe Nouvelle Des Etablissements Manusac
6.1.7 Novecia Morocco
6.1.8 Smurfit Kappa Group
6.1.9 Cercle Maroc
6.1.10 Atlantic Packaging SA (Diana Holding)
- *List Not Exhaustive
7. INVESTMENT ANALYSIS
8. FUTURE OF THE MARKET
Morocco Flexible Packaging Industry Segmentation
The study tracks the flexible packaging market specific to Morocco through value in USD million, accrued from the sale or consumption of flexible packaging solutions offered by vendors operating in the region.
The Moroccan Flexible Packaging Market is Segmented By Material Type (Paper, Plastic, and Aluminum), Product Type (Pouches, Bags, and Films and Wraps), and End-user Industry (Food, Beverages, Household and Personal Care, and Other End-user Industries). The market sizes and forecasts are provided in terms of value in USD million for all the above segments.
| By Material | |
| Paper | |
| Plastic | |
| Aluminum |
| By Product Type | |
| Pouches | |
| Bags | |
| Films and Wraps |
| By End-user Industry | |
| Food | |
| Beverages | |
| Household and Personal Care | |
| Other End-user Industries |
Morocco Flexible Packaging Market Research FAQs
What is the current Morocco Flexible Packaging Market size?
The Morocco Flexible Packaging Market is projected to register a CAGR of 10.4% during the forecast period (2023-2028).
Who are the key players in Morocco Flexible Packaging Market?
Multisac Maroc, Hotpack Global Morocco, Afrimag Glue, Compagine Industrielle des Fibres and Mondi Pap Sac Maghreb SA (Mondi PLC) are the major companies operating in the Morocco Flexible Packaging Market.
Morocco Flexible Packaging Industry Report
Statistics for the 2023 Morocco Flexible Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Morocco Flexible Packaging analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
