Morocco Flexible Packaging Market Size

Morocco Flexible Packaging Market Analysis

The Moroccan flexible packaging market is expected to register a CAGR of 10.4% during the forecast period. With online shopping on the rise, the market is expected to rebound in the long run. Flexible packaging in Morocco is rising faster than other forms. It includes trends like e-commerce, and sustainability, which can be used to drive market development and growth. Customers in the region are eager to pay more for specific product attributes boosted by flexible packaging.

• Products with flexible packaging are widely used in the local food and beverage sector. Flexible packaging formats best meet the requirement for light and transparent packaging as single-serve and smaller meals receive more attention. The industry also employs opaque printing with improved visuals to maximize sales in the area.
• Morocco is undergoing a dietary change that affects both urban and rural environments. Food habits are changing due to urbanization, economic instability, and globalization. The convenience of ready-to-eat foods, whether locally produced or imported, attracts large population segments, especially in urban areas. These foods are becoming increasingly available and popular.
• The trade agreements between Morocco and other countries will improve the market for packaging in the cosmetics and food sectors. For example, in May 2022, Bulgaria's Deputy Minister of Economy and Industry, Dimitar Danchev, outlined plans to develop trade between Bulgaria and Morocco. The ministry stated significant export potential from Bulgaria to Morocco, especially cosmetics and food. With the presence of its geographical location, it continues to expand into Africa.
• However, the fluctuating price of raw materials can hinder the market's growth. The demand for flexible packaging products is driven by millennial customers who are enthusiastic about single-serve and takeout food and beverages. These products tend to be durable, highly portable, and lightweight, so flexible packaging is a popular option for packaging such products. This is expected to regulate demand for flexible packaging from the food and beverage industry.
• Due to the COVID-19 pandemic and growing public awareness that food supply chains, although typically highly efficient and unfocused, are fragile, consumers' grocery shopping behaviors have changed significantly. Due to supply chain disruptions, strict social distance regulations in several states, a decrease in supply from grocery stores, and other such factors, consumers were forced to think about food storage and using packaged food. This change is expected to drive the flexible packaging market in the country.
• Morocco's experience addressing the economic fallout from the COVID-19 pandemic illustrates many of the financial challenges that middle-income countries face and their fiscal limitations. Also, the war between Russia and Ukraine has impacted the sector by raising raw materials prices and affecting business operations.