Market Trends of North America Food Flavor Industry
This section covers the major market trends shaping the North America Food Flavor Market according to our research experts:
Rising Demand For RTE Food Products
Owing to the fast-paced lifestyle of the generation, consumers are increasingly inclining towards convenience food products, including instant soups, sauces, noodles, baked goods, and other ready meals, owing to their instant nature i.e. lesser preparation time and easy handling. However, despite the need to rely on comfort foods, consumers are reluctant to compromise on flavor. Younger age group in precise, are the primary consumer base constantly willing to discover varied culinary traditions, in interest of their taste buds. Moreover, RTE products such as instant noodles, ice creams, and soups are few of the most vulnerable food cuisines to be experimented based on flavors. Australians are constantly looking for different flavors to try while purchasing instant noodles, such as Hot & Spicy and Chicken flavor.
United States Hold A Major Share In The Market
About 75% of the consumers in the country are open to trying new food products, which shows the affinity of US consumers for ethnic flavors and dishes. The increasing number of expats in the country, the Asian and Hispanic populations, has led to the emergence of ethnic new flavors and flavor profiles. These factors have led to a growing demand for ethnic flavors in the country. Owing to the country’s fast paced food and beverage industries, foreign players are expanding their footprints in the country to deliver the most innovative nutritional flavors to cater to the increasing demand of consumers. Growing demand for processed foods majorly the beverages and processed meat segment have also boosted the flavor sales in the country.
