North America Yogurt Market Size
| Icons | Lable | Value |
|---|---|---|
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Study Period | 2017 - 2029 |
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Market Size (2023) | USD 15.27 Billion |
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Market Size (2029) | USD 18.20 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2023 - 2029) | 2.98 % |
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Largest Share by Country | United States |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Yogurt Market Analysis
The North America Yogurt Market size is estimated at 15.27 billion USD in 2023, and is expected to reach 18.20 billion USD by 2029, growing at a CAGR of 2.98% during the forecast period (2023-2029).
- United States is the largest country in the North America Yogurt Market. Increasing demand for yogurt in United States is due to elevating indulgence for exotic flavors and inclination towards health consciousness, captivating the growth.
- The largest distribution channel for the North America Yogurt Market is Off-Trade. The product assortment and shelf space in off-trade retail channels is allowing consumers to compare the products, which has emerged to be one of the major factor driving segmental growth.
- Mexico is the Fastest-growing country for the North America Yogurt Market. Increasing consumption of low fat healthy products with demand driven with influencing dairy consumption in the country, is anticipated to drive the segment in forecasted period.
- Among all the Distribution Channels, Off-Trade is the Fastest-growing contributor to the North America Yogurt Market. The technological advancements making freedom to browse digital catalogs without any hurry in a priceless way is driving off-trade retail channels through Online stores.
Availability of Yogurt in Different Flavors is Increasing the Market Growth
- The North American distribution channel witnessed a growth of 1.38% in 2022 compared to 2021. The growth is attributed to the availability of a wide range of flavors in the yogurt segment. Retailers also offer a wide variety of brands under the yogurt section. In 2021, in the United States, strawberry-flavored yogurt was preferred by 8% of the population, followed by vanilla and blueberry (both 4%), peach (3%), and mango (2%). Due to the demand for distribution channels in the North American region, this industry is expected to rise by 5.08% in 2025.
- Supermarkets and hypermarkets have larger spaces and shelves to store their products. As a result, under the off-trade retailing modes, supermarkets and hypermarkets dominate the country's overall distribution channel by holding a share of 75.35%. Some of these supermarkets and hypermarkets nationwide are Walmart, Target, Kroger, Amazon, Costco Wholesale Corporation, Albertsons Cos., Ahold Delhaize USA, and Publix Super Markets Inc., among others. These retailers are providing dairy products at varied prices (low, medium, and high). The base selling price of yogurt in the United States is USD 4.97 to as high as USD 85.
- In North America, consumers majorly prefer out-house consumption. In 2022, it was observed that 23.1 million individuals were consuming food outside at least once a week in the United States. The total number of restaurants in the corresponding country was estimated at 1.05 million in 2020. As a result, on-trade retailing modes have gained popularity in the last five years in North America. In this region, under the on-trade retailing mode, the yogurt segment held a share of 86.93% when compared with other dairy products in 2022.
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The United States accounted for the highest sales of Yogurt in the region
- By country, the United States is the leading market for yogurt in the region, and it is anticipated to increase its sales value by 8.2% in 2024 compared to 2021. Constant product launches are one of the major factors promoting the sales of yogurts in the country because American consumers are highly open to trying new products. As of 2021, the yogurt launches increased to 7%, up from 2% the year before.
- Among the overall yogurt segment, flavored yogurt holds the maximum share in the region. Flavored yogurt is nutrient dense and provides various nutritional benefits. Most flavored yogurts are around 170 calories and contain 5-7 grams of protein. Flavored Greek yogurt contains around 120 calories and 12 grams of protein per 5.3 oz serving. There are various types of flavored yogurt, including vanilla, plain, strawberry blend, and peach, among others. Strawberry has been the most preferred choice of flavored yogurt among consumers in the United States. As of 2022, in the United States, 27% of yogurt/yogurt drink consumers state that seeing a new flavor inspired them to buy it.
- Canada is the second-leading market for yogurt in the region. In the per capita consumption of yogurt, Canada topped the place. Fortified yogurt is one of Canada's most popular dairy products due to consumers' increased interest in ingredients such as probiotics. As of 2022, the per capita consumption of yogurt stands at about 11.96 kg per person, which is higher than the per capita consumption of yogurt in the United States. In Canada, a higher prevalence of yogurt consumption was noted among children aged 2-5 years, at 47%, followed by adults aged 19-54 years, at 18%.
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North America Yogurt Market Trends
The growing popularity of healthier dairy alternatives drives yogurt consumption in North America
- Yogurt has gained popularity recently and is perceived as a healthy alternative to ice cream. The developments of new products and the increased consumer awareness of the health benefits associated with yogurt cultures and probiotics have led to a sharp increase in the per capita consumption of yogurt in North America during the last decades. Yogurt consumption in the region increased by 2% in 2021.
- Yogurt and smoothie products are regularly consumed by more than half of US consumers. Most US customers favor traditional dairy yogurt over low-fat or sugar-free varieties of similar yogurt products. Greek yogurt manufacturers have played a very important part in recent developments in meeting the demand for traditional Greek yogurt in the region.
- Many consumers aim to get sufficient daily protein in their diets, and yogurt is consumed as a nutritious, convenient option that typically contains more than 5 g of protein per single-serve container. About 45% of consumers usually consume yogurt products as their breakfast. Yogurt consumption is also prevalent at other times, wherein 32% of consumers eat it for lunch, followed by 32% for an afternoon snack, 25% for a late-morning snack, and 22% for a late-night snack.
- Typically, yogurt is marketed as a branded product. Yogurt is available in a wide range of flavors and can be had as a drink, a frozen good, or a dessert. Labels offer expanded nutrient information and often carry the Heart and Stroke Foundation health check symbol icon. Yogurt is often fortified with additional vitamins, minerals, and fiber. These attributes have enhanced the consumption of yogurt among consumers. For instance, as of 2021, 80.8% of consumers in the United States consumed flavored yogurt, owing to its significant nutritional benefits.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Increasing substantial dairy enterprise in the country and the growing number of milking cows drive production in North America
North America Yogurt Industry Overview
The North America Yogurt Market is fairly consolidated, with the top five companies occupying 66.53%. The major players in this market are Chobani Inc., Danone SA, FAGE USA Dairy Industry Inc., General Mills Inc. and Groupe Lactalis SA (sorted alphabetically).
North America Yogurt Market Leaders
Chobani Inc.
Danone SA
FAGE USA Dairy Industry Inc.
General Mills Inc.
Groupe Lactalis SA
Other important companies include Alpina Productos Alimenticios SA BIC, Johanna Foods Inc., Schreiber Foods Inc., The Hain Celestial Group Inc., Country Food LLC.
*Disclaimer: Major Players sorted in no particular order
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North America Yogurt Market News
- February 2023: The company announced the construction plan for a 65,000-square-foot expansion of its yogurt manufacturing plant to double the production capacity.
- June 2022: Danone North America partnered with White Plains, Boulder, and Colo and launched Activia+ Multi-Benefit Probiotic Yogurt Drinks.
- December 2021: FAGE announced plans to build a new production facility in the Netherlands. The new manufacturing facility at the Riegmeer Hoogeveen business park, which cost EUR 150 million, initially contributed an additional 40,000 tons of yogurt production capacity annually and created 250 full-time jobs.
North America Yogurt Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Per Capita Consumption
2.2. Raw Material/Commodity Production
2.3. Regulatory Framework
2.3.1. Canada
2.3.2. Mexico
2.3.3. United States
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
3.1. Product Type
3.1.1. Flavored Yogurt
3.1.2. Unflavored Yogurt
3.2. Distribution Channel
3.2.1. Off-Trade
3.2.1.1. By Sub Distribution Channels
3.2.1.1.1. Convenience Stores
3.2.1.1.2. Online Retail
3.2.1.1.3. Specialist Retailers
3.2.1.1.4. Supermarkets and Hypermarkets
3.2.1.1.5. Others (Warehouse clubs, gas stations, etc.)
3.2.2. On-Trade
3.3. Country
3.3.1. Canada
3.3.2. Mexico
3.3.3. United States
3.3.4. Rest of North America
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
4.4.1. Alpina Productos Alimenticios SA BIC
4.4.2. Chobani Inc.
4.4.3. Danone SA
4.4.4. FAGE USA Dairy Industry Inc.
4.4.5. General Mills Inc.
4.4.6. Groupe Lactalis SA
4.4.7. Johanna Foods Inc.
4.4.8. Schreiber Foods Inc.
4.4.9. The Hain Celestial Group Inc.
4.4.10. Country Food LLC
5. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- PER CAPITA CONSUMPTION OF YOGURT, KG, NORTH AMERICA, 2017 - 2029
- Figure 2:
- PRODUCTION OF MILK, METRIC TONNES, NORTH AMERICA, 2017 - 2021
- Figure 3:
- VOLUME OF YOGURT, METRIC TONNES, BY NORTH AMERICA, 2017 - 2029
- Figure 4:
- VALUE OF YOGURT, USD, BY NORTH AMERICA, 2017 - 2029
- Figure 5:
- VOLUME OF NORTH AMERICA YOGURT MARKET BY PRODUCT TYPE, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 6:
- VALUE OF NORTH AMERICA YOGURT MARKET BY PRODUCT TYPE, USD, NORTH AMERICA, 2017 - 2029
- Figure 7:
- VOLUME SHARE OF NORTH AMERICA YOGURT MARKET, BY PRODUCT TYPE , %, NORTH AMERICA, 2017 - 2029
- Figure 8:
- VALUE SHARE OF NORTH AMERICA YOGURT MARKET, BY PRODUCT TYPE , %, NORTH AMERICA, 2017 - 2029
- Figure 9:
- VOLUME OF FLAVORED YOGURT, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 10:
- VALUE OF FLAVORED YOGURT, USD, NORTH AMERICA, 2017 - 2029
- Figure 11:
- VALUE SHARE OF FLAVORED YOGURT, BY PRODUCT TYPE , %, NORTH AMERICA, 2017 - 2029
- Figure 12:
- VOLUME OF UNFLAVORED YOGURT, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 13:
- VALUE OF UNFLAVORED YOGURT, USD, NORTH AMERICA, 2017 - 2029
- Figure 14:
- VALUE SHARE OF UNFLAVORED YOGURT, BY PRODUCT TYPE , %, NORTH AMERICA, 2017 - 2029
- Figure 15:
- VOLUME OF NORTH AMERICA YOGURT MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 16:
- VALUE OF NORTH AMERICA YOGURT MARKET BY DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2017 - 2029
- Figure 17:
- VOLUME SHARE OF NORTH AMERICA YOGURT MARKET, BY DISTRIBUTION CHANNEL , %, NORTH AMERICA, 2017 - 2029
- Figure 18:
- VALUE SHARE OF NORTH AMERICA YOGURT MARKET, BY DISTRIBUTION CHANNEL , %, NORTH AMERICA, 2017 - 2029
- Figure 19:
- VOLUME OF NORTH AMERICA YOGURT MARKET BY SUB DISTRIBUTION CHANNELS, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 20:
- VALUE OF NORTH AMERICA YOGURT MARKET BY SUB DISTRIBUTION CHANNELS, USD, NORTH AMERICA, 2017 - 2029
- Figure 21:
- VOLUME SHARE OF NORTH AMERICA YOGURT MARKET, BY SUB DISTRIBUTION CHANNELS , %, NORTH AMERICA, 2017 - 2029
- Figure 22:
- VALUE SHARE OF NORTH AMERICA YOGURT MARKET, BY SUB DISTRIBUTION CHANNELS , %, NORTH AMERICA, 2017 - 2029
- Figure 23:
- VOLUME OF CONVENIENCE STORES, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 24:
- VALUE OF CONVENIENCE STORES, USD, NORTH AMERICA, 2017 - 2029
- Figure 25:
- VALUE SHARE OF CONVENIENCE STORES, BY SUB DISTRIBUTION CHANNELS , %, NORTH AMERICA, 2017 - 2029
- Figure 26:
- VOLUME OF ONLINE RETAIL, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 27:
- VALUE OF ONLINE RETAIL, USD, NORTH AMERICA, 2017 - 2029
- Figure 28:
- VALUE SHARE OF ONLINE RETAIL, BY SUB DISTRIBUTION CHANNELS , %, NORTH AMERICA, 2017 - 2029
- Figure 29:
- VOLUME OF SPECIALIST RETAILERS, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 30:
- VALUE OF SPECIALIST RETAILERS, USD, NORTH AMERICA, 2017 - 2029
- Figure 31:
- VALUE SHARE OF SPECIALIST RETAILERS, BY SUB DISTRIBUTION CHANNELS , %, NORTH AMERICA, 2017 - 2029
- Figure 32:
- VOLUME OF SUPERMARKETS AND HYPERMARKETS, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 33:
- VALUE OF SUPERMARKETS AND HYPERMARKETS, USD, NORTH AMERICA, 2017 - 2029
- Figure 34:
- VALUE SHARE OF SUPERMARKETS AND HYPERMARKETS, BY SUB DISTRIBUTION CHANNELS , %, NORTH AMERICA, 2017 - 2029
- Figure 35:
- VOLUME OF OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 36:
- VALUE OF OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), USD, NORTH AMERICA, 2017 - 2029
- Figure 37:
- VALUE SHARE OF OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), BY SUB DISTRIBUTION CHANNELS , %, NORTH AMERICA, 2017 - 2029
- Figure 38:
- VOLUME OF ON-TRADE, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 39:
- VALUE OF ON-TRADE, USD, NORTH AMERICA, 2017 - 2029
- Figure 40:
- VALUE SHARE OF ON-TRADE, BY DISTRIBUTION CHANNEL , %, NORTH AMERICA, 2017 - 2029
- Figure 41:
- VOLUME OF NORTH AMERICA YOGURT MARKET BY COUNTRY, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 42:
- VALUE OF NORTH AMERICA YOGURT MARKET BY COUNTRY, USD, NORTH AMERICA, 2017 - 2029
- Figure 43:
- VOLUME SHARE OF NORTH AMERICA YOGURT MARKET, BY COUNTRY , %, NORTH AMERICA, 2017 - 2029
- Figure 44:
- VALUE SHARE OF NORTH AMERICA YOGURT MARKET, BY COUNTRY , %, NORTH AMERICA, 2017 - 2029
- Figure 45:
- VOLUME OF YOGURT MARKET, METRIC TONNES, CANADA, 2017 - 2029
- Figure 46:
- VALUE OF YOGURT MARKET, USD, CANADA, 2017 - 2029
- Figure 47:
- VALUE SHARE OF YOGURT MARKET, %, CANADA, 2017 - 2029
- Figure 48:
- VOLUME OF YOGURT MARKET, METRIC TONNES, MEXICO, 2017 - 2029
- Figure 49:
- VALUE OF YOGURT MARKET, USD, MEXICO, 2017 - 2029
- Figure 50:
- VALUE SHARE OF YOGURT MARKET, %, MEXICO, 2017 - 2029
- Figure 51:
- VOLUME OF YOGURT MARKET, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 52:
- VALUE OF YOGURT MARKET, USD, UNITED STATES, 2017 - 2029
- Figure 53:
- VALUE SHARE OF YOGURT MARKET, %, UNITED STATES, 2017 - 2029
- Figure 54:
- VOLUME OF YOGURT MARKET, METRIC TONNES, REST OF NORTH AMERICA, 2017 - 2029
- Figure 55:
- VALUE OF YOGURT MARKET, USD, REST OF NORTH AMERICA, 2017 - 2029
- Figure 56:
- VALUE SHARE OF YOGURT MARKET, %, REST OF NORTH AMERICA, 2017 - 2029
- Figure 57:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2017 - 2029
- Figure 58:
- MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2017 - 2029
- Figure 59:
- VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2022
North America Yogurt Industry Segmentation
Flavored Yogurt, Unflavored Yogurt are covered as segments by Product Type. Off-Trade, On-Trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- The North American distribution channel witnessed a growth of 1.38% in 2022 compared to 2021. The growth is attributed to the availability of a wide range of flavors in the yogurt segment. Retailers also offer a wide variety of brands under the yogurt section. In 2021, in the United States, strawberry-flavored yogurt was preferred by 8% of the population, followed by vanilla and blueberry (both 4%), peach (3%), and mango (2%). Due to the demand for distribution channels in the North American region, this industry is expected to rise by 5.08% in 2025.
- Supermarkets and hypermarkets have larger spaces and shelves to store their products. As a result, under the off-trade retailing modes, supermarkets and hypermarkets dominate the country's overall distribution channel by holding a share of 75.35%. Some of these supermarkets and hypermarkets nationwide are Walmart, Target, Kroger, Amazon, Costco Wholesale Corporation, Albertsons Cos., Ahold Delhaize USA, and Publix Super Markets Inc., among others. These retailers are providing dairy products at varied prices (low, medium, and high). The base selling price of yogurt in the United States is USD 4.97 to as high as USD 85.
- In North America, consumers majorly prefer out-house consumption. In 2022, it was observed that 23.1 million individuals were consuming food outside at least once a week in the United States. The total number of restaurants in the corresponding country was estimated at 1.05 million in 2020. As a result, on-trade retailing modes have gained popularity in the last five years in North America. In this region, under the on-trade retailing mode, the yogurt segment held a share of 86.93% when compared with other dairy products in 2022.
| Product Type | |
| Flavored Yogurt | |
| Unflavored Yogurt |
| Distribution Channel | |||||||||
| |||||||||
| On-Trade |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
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Market Definition
- Butter - Butter is a yellow-to-white solid emulsion of fat globules, water, and inorganic salts produced by churning the cream from cows’ milk
- Dairy - Dairy product include milk and any of the foods made from milk, including butter, cheese, ice cream, yogurt, and condensed and dried milk.
- Frozen Desserts - Frozen dairy dessert means and includes products containing milk or cream and other ingredients which are frozen or semi-frozen prior to consumption, such as ice milk or sherbet, including frozen dairy desserts for special dietary purposes, and sorbet
- Sour Milk Drinks - Sour milk is thick, curdled milk, with a sour taste, obtained from the fermentation of milk. Sour milk drinks such as kefir, laban, buttermilk have been considered in the study
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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