Online Advertising News

Recent industry report about Online Advertising company news, including latest market trends and industry updates in 2024. This sector news is compiled by Mordor Intelligence™ Online Advertising Market industry experts.

Online Advertising News

  • June 2022 - InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers in Southeast Asia, the Middle East, and Africa. InMobi will offer marketers an integrated solution to power their campaigns built on the search and native display capabilities of Microsoft Advertising and the mobile ad tech capability of InMobi’s advertising platforms.
  • May 2022 - Skai, an intelligent marketing platform, announced that it had achieved advanced partner status within Amazon Ads Partner Network. Skai has earned this recognition by demonstrating strong growth for its advertising clients, expertise, and engagement with Amazon Ads products.
download-icon Get full market coverage in this industry
Download Sample
  • September 2022- GRAVITY Co. Ltd, a producer, and publisher of online and mobile games, announced that Ragnarok Tactics II, a wholly-owned subsidiary, was successfully launched in Thailand. Ragnarok Tactics II is a tactical SRPG in which players level up their characters by gathering monsters. In the game, players fight with their characters and creatures. Aside from the character's progress, the battle's outcome is determined by how the monsters and characters are positioned in the conflict.
  • March 2022 - Microsoft has announced the launch of PC Game Pass in Thailand, Malaysia, Indonesia, the Philippines, and Vietnam. Players can sign up for the PC Game Pass preview, which grants them access to a library of over 100 high-quality games, including new Xbox Game Studios releases on day one, Bethesda games, and an EA Play subscription for a low monthly fee.
  • March 2023: DraftKings Inc. announced plans to open its renowned online sportsbook, subject to licensing and regulatory approval in Massachusetts. Massachusetts will be the 21st state in the union to provide an online sportsbook by Boston-based DraftKings. In addition to giving Massachusetts residents access to several bet types, such as same-game parlays, player props, unique odds, boost choices, and more, DraftKings will also offer clients in the state attractive and exclusive bonuses.
  • January 2023: The fantasy gaming company Fantasy Akhada announced intentions to sell a significant stake to GMR Sports, a GMR Group affiliate, for an estimated USD 160-175 million (INR 1,300-1,400 Crore). The transaction is anticipated to happen in stages, with GMR completing off in the following rounds and displacing some early investors.
  • May 2022: Swedish website Fotbollskanalen received FSport'sflagship fantasy sports product from the gaming and media company with its headquarters in Helsingborg. Through a partnership with TV4, a television network, FSportwill provides the Football Channel with its FSportFree product and associated daily fantasy sports platform. By their agreement, TV4 will advertise the games on the website and social media platforms under a new customary fantasy sports brand and allow users to participate in free-to-play games.
  • March 2023 - The development of a cloud gaming platform by Netflix has been made public, and the business promised to make its titles available on various linked devices. The entry of Netflix into the video game streaming industry has created an investment opportunity that would support market expansion in the projected years.
  • March 2023 - Rooter, one of India's most popular gaming and esports streaming platforms, has recently started experimenting with different video formats. By launching gaming Reels as a new content category, it has planned to increase the size of its market footprint. 
  • April 2023 - Evvnt, one of the leading event ticketing, marketing, and discovery solutions providers, launched a new Mobile Box Office for event gate and door sales. The smartphone application makes managing ticket sales and check-in processes easier for event organizers and venues.
  • April 2023 - PayPal Holdings Inc. and Live Nation Entertainment Inc. announced a multi-year partnership in which PayPal would serve as Ticketmaster's Preferred Payments Partner, offering fans an easy and flexible method to purchase tickets. Fans will be able to pay using PayPal, Pay Later products, and Venmo* via the Ticketmaster site as part of the agreement. Furthermore, PayPal Braintree would become Ticketmaster's principal global payment processor, accelerating checkout and providing fans with immediate access to event add-ons such as merchandise and parking for purchase.
  • May 2022 - A global publishing deal was signed by rising singer-songwriter Kal Lavelle, according to Sony Music Publishing United Kingdom. Due to her collaborations with Ed Sheeran, Irish-born singer-songwriter Kal Lavelle has quickly emerged as one of the genre's most promising hitmakers.
  • Feb 2022 - The historic song catalog of Neil Diamond has been fully acquired by the music-based entertainment corporation Universal Music Group (UMG) via Universal Music Publishing Group (UMPG). In its new permanent home at Universal Music Group, Diamond's recorded music and publishing are united under this extensive global arrangement.
  • February 2022 - A partnership between Influence Media Partners ("Influence Media"), funds and accounts managed by BlackRock Alternative Investors ("BlackRock"), and Warner Music Group ("WMG") has been announced to create a music rights platform that will finance and oversee some of the most well-known composers' most important works.
  • June 2022 - InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers in Southeast Asia, the Middle East, and Africa. InMobi will offer marketers an integrated solution to power their campaigns built on the search and native display capabilities of Microsoft Advertising and the mobile ad tech capability of InMobi’s advertising platforms.
  • May 2022 - Skai, an intelligent marketing platform, announced that it had achieved advanced partner status within Amazon Ads Partner Network. Skai has earned this recognition by demonstrating strong growth for its advertising clients, expertise, and engagement with Amazon Ads products.
  • Apr 2023: Wemade, the South Korean game company behind the worldwide blockchain gaming platform WEMIX PLAY, signed a Memorandum of Understanding (MoU) with the Saudi Ministry of Investment (MISA). The partnership will focus on developing and expanding Saudi Arabia's gaming and blockchain sectors.
  • May 2022: Gamerji, one of India's largest esports platforms, expanded into the Middle East. The service is already accessible in the United Arab Emirates and Saudi Arabia, with ambitions to expand into more MENA countries over the following three months.
  • May 2023 - Jio Fibre and OTTplay Premium have collaborated to provide 19 OTTs to Jio Set-Top Box consumers. OTTplay Premium is well-known for its high-quality and varied content, designed to give users a personalized, smooth, and premium streaming experience. With this connection, Jio set-top box customers could download the OTTplay app from the Jio Store and access prominent OTT platforms like Sony Liv, Zee5, Lionsgate, FanCode, and 15 more, all under one roof.
  • October 2022 - Vislink has announced and introduced a new integrated collaboration with sports OTT provider StreamViral as part of their exhibition at Sportel 2022 in Monaco. Vislink, a significant broadcast live streaming production technology provider, is now delivering an OTT playout and distribution platform to complement its Artificial Intelligence (AI) cameras, which can generate captivating sports productions without using live camera operators.
  • September 2022 - Medianova and streaming platform Jet-Stream announced a partnership to provide Medianova’s CDN service within Jet-Stream’s service. Jet-Stream Airflow Multi CDN is integrated into Jet-Stream Cloud services with the partnership.
  • May 2022 - Sony Sports Network has announced that Roland-Garros 2022, the second grand slam event of the year, will be aired in four regional languages for live broadcast in India. The tournament can be streamed on Sony Sports Network’s on-demand OTT platform SonyLIV.
  • February 2023: Vi entered into e-sports in partnership with Gamerji. Partnering with e-sports start-up Gamerji, Vi, under the umbrella of Vi Games, launched an e-sports platform on the Vi App.
  • September 2022: Fnatic and ASOS signed a three-year deal to bridge the worlds of fashion with gaming. Both brands will develop and deploy multiple offline and online activations as part of the deal, bringing the gaming and fashion worlds together.
  • October 2022 - The Walt Disney Company’s ILM’s Mumbai facility will operate a complete VFX and animation services pipeline, working on content for the local market to access the Southeast Asian talent pool. The studio will work on VFX and animation projects of varying sizes and scales for tv, film, and streaming, as well as in-person attractions.
  • July 2022 - Cinesite announced that it acquired a majority stake in animation & mocap studio Squeeze, located in Quebec City and Montreal. Squeeze is an animation studio located in Quebec City and Montreal with an international reputation. This acquisition will allow Cinesite to increase further its animation content and service offerings for global markets while bringing mocap and unreal capabilities into the group to service video game and film productions.

Online Advertising Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)