Market Trends of united states animal protein Industry
This section covers the major market trends shaping the United States Animal Protein Market according to our research experts:
Food and Beverages is the largest End User
- The F&B segment, majorly the snacks sub-segment, dominated the market in terms of growth rate, and it is expected to register a CAGR of 2.28%, by value, during the forecast period. Animal protein, in particular, is becoming more and more popular with consumers, impacting all food and beverage sectors. The demand for protein snacks is particularly strong, with 1 in 4 US consumers indicating “high in protein” as a very important attribute in 2022 when deciding which snacks to consume, which is especially true for millennial consumers. Consumers seek protein snacks for various reasons, including satiety, energy, muscle support, weight loss, healthy aging, and general nutrition.
- The supplement segment is the major segment in the market after F&B, and it is expected to record a CAGR of 5.55%, by value, during the forecast period. By supplement type, sports nutrition saw the highest demand due to its functionalities like growth, repair, and strengthening of muscular tissue. In the United States, 36.5% of adults are obese, and 32.5% are overweight. More than two-thirds of adults in the United States were overweight or obese in 2021. Around 45 million adults (approximately 14% of the population) had a gym membership or fitness center membership in 2021. Rising health concerns, higher obesity prevalence, and a rise in health clubs led to increased demand for these products.
- The Y-o-Y growth rate of the F&B segment increased to 0.68%, by value, in 2021. It was mainly due to the US food price index for meat, poultry, and fish, which increased by 4.3%, and the cereal and bakery index increased by 2.9% in 2021.
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