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• October 2022: Altria Group, Inc. announced that JT Group (JT) agreed to enter into a strategic partnership with them to market and commercialize heated tobacco stick products in the United States and to expand the company's heated tobacco product line.
• January 2022: 22nd Century introduced the first reduced nicotine cigarette or VLN, which the FDA approved to promote smoking less. The company is now focusing on bringing VLN to the market aggressively.
• December 2021: ITC Ltd., India’s largest cigarette company, managed to accomplish its cigarette business, endorsed by a favorable tax structure, revived focus on product innovations, product designing, and its vast distribution reach. The steadily growing business is flourishing with a higher growth approach.

• In November 2022, With its mix of specially designed tobacco sticks, BLENDS, Philip Morris International Inc. launched its latest heat-not-burn tobacco heating system, BONDS by IQOS. 
• In July 2022, In Tokyo, Japan, BAT announced the launch of gloTM hyper X2, its latest innovation from the fast-growing global heated tobacco brand gloTM. Featuring new, innovative, user-friendly features, the new 'barrel styling' product offers a new, innovative design shaped by consumer insights.
• In August 2021, Ploom X, a next-generation heated tobacco device was launched in Japan by JT Group. The Ploom X product is available in convenience stores and select tobacco retail outlets throughout Japan.

• February 2022: The Gaming Innovation Group Inc. (GiG) announced that it signed an extension of its agreement of partnership with Betsson Group to provide the Platform & Managed Services, which included customer services and full business operations of multiple territories. The contract extension was signed for the extension till 2025. The agreement included the brand's Guts, Thrills, Kaboo, and Rizk.
• July 2021: Betway launched a new France-facing website in partnership with sportsbook provider Sportnco. Betway.fr and its accompanying mobile apps were expected to allow players in France to access betting options on a wide range of sports events and competitions.
• March 2021: Playtech extended its partnership deal with Flutter Entertainment for five more years. Under the new agreement, Playtech extended its technology to support Flutter brands such as Paddy Power, Betfair, and Sky Casino in London.

• In August 2022, Gambling.com Group Limited, a top supplier of player acquisition services for the regulated global online gambling sector, announced its plans to offer marketing services to licensed online sports betting operators in Kansas.
• In February 2022, Aristocrat announced its plans to start an online gaming division. The company revealed that it would establish a third operating business to oversee the online RMG space.
• In October 2021, Connecticut completely launched its online casino and sports betting one day after New Jersey declared it was the first state to take in more than USD 1 billion in wagers on sports in a single month. Thousands of wagers were placed in the first few hours.

• In September 2022, Caesars Entertainment launched its most advanced sports betting and iGaming platform, Caesars Sportsbook & Casino in Pennsylvania. Featuring the introduction, the state will have access to a significantly improved, feature-rich version of the Caesars Sportsbook & Casino app with mobile sports betting and casino games befitting of a Caesar.
• In July 2022, EveryMatrix, a provider of B2B iGaming platforms, signed a distribution agreement with 888casion, part of 888 Holdings PLC, one of the world's leading online gaming and betting companies. Through this partnership, EveryMatrix is extending its reach into the thriving United States market, where the supplier is already operating from a Miami-based commercial hub.
• In January 2022, In New York, BetMGM launched its online sportsbook. The BetMGM app provides a user-friendly sports betting experience, allowing people to customize pre-game, in-play, futures, and parlay wagers.

• SEP 2022: Churchills announced the launch of its new range of cigars called "Chesa Veglia" in Phuket, scheduled to be held on November 4, 2022.
• OCT 2021: The Forged Cigar Company announced its plans to expand its coverage of the American market, according to a statement from Scandinavian Tobacco Group AS (STG). The company revealed its plans to grow its clientele with the opening of 6-8 additional superstores by 2022-2023.
• SEP 2021: The Villiger Group entered a joint venture with Joya De Nicaragua to open a new modern factory to increase the production of hand-rolled cigars. The company announced that opening a new factory would help it strengthen and expand its market position in the US market for luxury hand-rolled cigars.

• JUN 2022: Supreme agreed to acquire the vaping brand Liberty Flights Holdings in a deal of the value of GBP 14.75 million. As part of the acquisition, GBP 7.75 million will be paid in initial consideration, GBP 2 million in deferred consideration, and up to GBP 5 million in performance-related earn-out payments.
• AUG 2021: Philip Morris International Inc. announced the launch of IQOS ILUMA in Japan. The new IQOS ILUMA became the brand’s first tobacco-heating system to introduce induction-heating technology, which utilizes no blade and requires no cleaning.
• JUL 2021: Japan Tobacco Inc. launched Ploom X, its next-generation heated tobacco device. Ploom X is made available across Japan, including convenience stores and select tobacco retail stores.

• In April 2022, Neutrogena launched its new range Neutrogena Bright Boost for Indian consumers to address the increasing problem of skin dullness.
• In April 2022, Cetaphil launched its optimal hydration range in Asia, which delivers 48-hour hydration to the skin.
• In February 2022, Beiersdorf's NIVEA MEN brand launched the NIVEA MEN SENSITIVE PRO Minimalist series, following the current minimalist trend. The series has three products: a gel cleanser for the face and beard, a shaving cream, and a moisturizing cream.

• February 2022: P&G's Febreze announced the launch of Ember, a luxury fragrance that bursts with a sparkling citrus scent and notes of elegant woods.
• January 2022: Henkel announced its plans to combine its laundry, home care, and beauty care businesses into Henkel Consumer Brands. The company immediately began preparations for the integration process to have the new organization in place by the beginning of 2023.
• February 2021: Godrej Aer unveiled the Godrej Aer Power Pocket to replace its existing Aer pocket line with a power-packed bathroom fragrance line.

• June 2022: L'Oréal introduced its first permanent hair color, L'Oréal Paris Men Expert One-Twist Hair Color, made especially for men.
• February 2022: Mamaearth, a direct-to-consumer (D2C) startup, acquired Mumbai-based BBlunt from Godrej Consumer Products Limited (GCPL).
• December 2021: L’Oréal signed an agreement to acquire Youth to the People, an American skincare company based in California. The brand’s mission is to create skincare using vegan ingredients with practices that are good for the planet and suitable for the people.