Market Trends of Xanthan Gum Industry
This section covers the major market trends shaping the Xanthan Gum Market according to our research experts:
Increased Consumption of Gluten-free Products
- Xanthan gum is a common food additive used as a substitute for gluten, the protein that gives wheat flour its structure. It is generally used with non-gluten-containing flour to make gluten-free products with good structure and texture.
- This demand is due to the growing awareness of the health issues resulting from gluten consumption, such as celiac disease, and the regulatory guidelines from the Food and Drug Administration (FDA) and the United States Department of Agriculture (USDA) to limit gluten content in food products. In gluten-free baking, xanthan gum acts as a binder, a gluten substitute that holds the bakes together, prevents them from being too crumbly, and greatly improves their texture.
- As per Celiac Disease Association, over 0.5% of the North American population has a celiac condition, and the proportion is even higher than 1% in several European countries such as the United Kingdom and Ireland. Growing awareness regarding celiac disease, its symptoms, and the more accurate and less invasive diagnostic testing further increases the celiac-diagnosed population globally.
- Presently there are no treatments for celiac conditions, and the only way to manage the symptoms of the disease is to consume a strict gluten-free diet. This has been driving the demand for gluten-free products and benefitting the associated ingredients such as xanthan gum in the market.
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Asia-Pacific to the Drive the Market
- Asia Pacific region is expected to account for the largest share owing to its increased use of the food and beverage sector, especially bakery industries. Also, urbanization, a rising standard of living, expansion of retail stores, availability of disposable income, and supportive economic factors are paired to boost the market growth.
- For instance, the Chinese economy is growing significantly, and the rapid urbanization and income growth contribute to diversifying the Chinese diet and creating a demand for high-value products like gluten-free products, thereby increasing the demand for xanthan gum. In addition, increased investment and exploration projects initiated by the government across the region are fueling the market.
- India has one of the largest populations of people living with celiac disease in the world, being a major wheat-consuming country. This has slowly led to a rise in health consciousness among people, driving the market for gluten-free processed foods, such as crackers, bread, biscuits, and cookies, in the country. This, in turn, is increasing the opportunity for the growth of xanthan gum in the market as the ingredient is majorly used as a binder and emulsifier in gluten-free products.
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