Market Size of Content Intelligence Industry
| Study Period | 2018 - 2028 |
| Market Size (2023) | USD 1.20 Billion |
| Market Size (2028) | USD 4.34 Billion |
| CAGR (2023 - 2028) | 29.38 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Content Intelligence Market Analysis
The Content Intelligence Market size is expected to grow from USD 1.20 billion in 2023 to USD 4.34 billion by 2028, at a CAGR of 29.38% during the forecast period (2023-2028).
The growth of the internet and the adoption of digital transformation technologies across the industry are leading to the generation of an enormous volume of data. For instance, WordPress, a popular content management system (CMS) platform that powers 35.2% of all sites on the web, reports as of March 2020, each month, it generates over 409 million people viewing 20 billion pages with 70 million new posts.
- Also, research conducted by Adobe Inc states that the average person spends around 7.8 hours daily interacting with digital content, with teenagers reporting 11.1 hours daily. Furthermore, there also has been a trend with users demanding more personalized content.
- Modern marketers are starting to appreciate the importance and value of delivering useful content to capitalize on the growing digital content market amidst the competition, thereby content marketing strategies such as inbound marketing have become a dominant force.
- Furthermore, content marketing has been experiencing various transformations over the last few years. The shift towards marketing analytics to increase automation is leading the evolution of content marketing strategies leveraging advanced technologies, thereby initiating the demand for content intelligence.
- Content Intelligence offers content marketers the data essential to understand the audience and help them strategize and prove higher ROI. It enables marketers to gain valuable insights from the volume of data generated that allows them to derive data-driven decisions to create more effective content while justifying the decisions and managing upwards effectively.
- Essentially, Content intelligence is powered by technologies such as machine learning, natural language processing, AI, and big data that enable it to conduct repetitive tasks efficiently and effectively while ensuring the information is analyzed accurately, thereby helping marketers to hyper-personalize the content while ensuring greater traffic, engagement, leads, and retention.
- For instance, Concured, a CI tool, utilizes AI to predict subjects that grab the most internet attention and suggest what the content should be written about next. Additionally, it correlates social engagements from platforms like Twitter and Facebook from the original content against the topic to translate into a topic score, thereby providing the end-users opportunity for new content creation. Furthermore, it relies on deep-learning algorithms to provide trends.
