Market Trends of Content Intelligence Industry
Emerging Trends of Content Intelligence Across Industries
- Amidst the growth of internet traffic, marketers are now considering content strategies, such as personalization, as it allows organizations to look beyond traditional content marketing strategies based on users' location and demographics to advanced information, like their behavior and social media activity. It leverages tools like content intelligence, thereby driving the market's growth. For instance, media streaming platforms such as Youtube, Amazon Prime, and Netflix actively use content personalization to increase user engagement.
- As with the growth of CRM platforms such as Salesforce Desk and Zoho CRM across the industry to help manage customer relationships efficiently and effectively, added businesses considering implementing technologies such as AI into such platforms drive the potential growth of the content intelligence market.
- For instance, the Content IQ extracts the content generated through incoming communication, integrates relevant information to the downstream processes, and provides it to the consumer-facing system; this quick turnaround of content to actionable data provides the staff comprehensive insights while still communicating with the customer. Additionally, given access to unstructured data, such as chatbots and email, organizations would provide personalized services to their customers.
- Also, integrating content intelligence with business intelligence would allow organizations to enhance their business decisions further to identify trends, opportunities, and optimization by leveraging content intelligence potential to analyze existing business content from contracts, communications, and emails, among others.
- Furthermore, content intelligence would also help analyze risk as it makes early tracking of documentation and its content possible added with intelligent insights with the given data for a better overview of completion of the set help organizations to comply with regulations and thereby prevent fraud.
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North America Holds Major Market Share
- North America holds a significant share owing to the presence of major vendors, such as Adobe Inc. and Scoop: it, OpenText Corporation, Atomic Reach Inc., and Vennli Inc.
- Moreover, a report published by Interactive Advertising Bureau and PricewaterhouseCoopers states that US digital ad spending has exceeded USD 100 billion, which suggests the potential growth of market intelligence platforms such as content intelligence.
- Furthermore, the region is considered to have healthy growth in terms of active social media users, content makers, and smartphone penetration. For instance, Facebook reported around 248 million monthly active users in the United States and Canada. It suggests growth in the volume of data generated in the region, which platforms like content intelligence can leverage to drive insights about trends, thereby elevating the market's growth.
- Additionally, the recent global COVID-19 outbreak, the announcement of lockdowns, and work from home for the working professional increased the demand for the internet. Media houses reported a growth of 50-70% worldwide, with the US-California reporting a change of 46.5%; this instance leveraged the development of content intelligence as it allowed organizations to strategize their content amid the pandemic further and drive the market's growth.
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