Market Trends of europe e-bike Industry
This section covers the major market trends shaping the Europe E-Bike Market according to our research experts:
Pedal Assisted is the largest segment by Propulsion Type.
- In 2022, the region saw a total of approximately 26 million units of electric bicycles sold, an increase from the 24 million units of bikes sold in 2021. E-city/urban, e-trekking, and e-MTB bikes were the most popular types of electric bikes, accounting for almost 94% of all e-bike sales in the country. The market's growth can be attributed to the innovative nature of the product, the incorporation of fully integrated batteries and drives, attractive designs, and the use of high-quality materials.
- After Germany, the Netherlands is the second-largest e-bike market in Europe. In 2022, the country saw a sale of almost 0.55 million e-bikes, which was a slight increase compared to the previous year, which recorded nearly 0.5 million unit sales. Although there was an increase in the volume of e-bikes in the country compared to the previous year, the change was not significant. This can be attributed to the fact that new bike sales were affected by practices such as bike-sharing systems and swap bikes.
- Some of the major reasons that European countries are adopting e-bikes include the health benefits, environmental benefits, cost savings, the ability to avoid traffic congestion, and increasing demand for e-bikes as sports equipment among young people. These factors are expected to contribute to the market's growth over the forecast period.
Understand The Key Trends Shaping This Market
Download Sample
Germany is the largest segment by Country.
- Bicycle tourism is popular in countries such as Switzerland and Norway, as they offer attractive spots to be explored on bikes. These countries have rich forests, lakes, rivers, waterfalls, and wildlife, making them popular tourist attractions. A wide network of bike paths, less traffic, and well-maintained roads make these countries safer for cycling enthusiasts.
- Germany leads the electric bicycle industry in Europe. According to the Federal Statistical Office, 7.1 million e-bikes were owned by German households at the start of 2021, up from 5.9 million in 2020. One in every eight German families, or 5.1 million people, owned an e-bike, up from 4.3 million the previous year. According to the cycling industry group ZIV, in 2020, the average price of an e-bike in the country was EUR 1,279, higher than the previous years. According to the organization, despite raw material shortages and supply-chain disruptions due to the pandemic, e-bike sales increased by 9.1% in the first half of 2021. The German bicycle industry also performed well on the export market, with an increase to 730,000 units, i.e., 11%, and of these, 248,200 were e-bikes.
- Significant factors that are projected to boost the expansion of the European e-bike market include government financing and strict restrictions. As more people are becoming interested in using e-bikes as a reliable, safe, and eco-friendly mode of transport, the e-bike market in Europe is expected to grow further during the forecast period.
Get Analysis on Important Geographic Markets
Download Sample
