Market Share of Fragrances and Perfumes Industry
The fragrances and perfumes market is highly competitive and comprises international and regional competitors. Chanel SA, Dolce & Gabbana, LVMH Moët Hennessy Louis Vuitton, Burberry Group PLC, and PVH Corp dominate the market with the help of major strategies that include acquisitions, expansions, and product launches. The rest of the market is occupied by small players who specifically manufacture various personal care and cosmetics products. Companies compete on different factors, including product offerings, price, ingredients, and marketing activities, in order to gain a competitive advantage in the market. Key players are focusing on online distribution channels for the online marketing and branding of their products to attract more customers.
Fragrance & Perfume Market Leaders
Burberry Group PLC
Chanel SA
PVH Corp.
LVMH Moët Hennessy Louis Vuitton
Dolce & Gabbana
*Disclaimer: Major Players sorted in no particular order
