Market Share of Functional Beverage Industry
The functional beverage market is competitive and comprises numerous regional and international competitors. Players are also extensively focusing on providing consumers with innovative offerings while including functional benefits in each of their products. Furthermore, while engaging the consumers with innovation and expansion strategies, key players are capitalizing on the market revenue. Many companies operating in the market are embarking on product innovation, mergers, and acquisitions as their key strategies to achieve consolidation and optimize their offerings. Some of the major players in the market studied are PepsiCo, Red Bull GmbH, Coco-Cola, and Monster Beverage Corporation, among others.
Functional Beverages Market Leaders
PepsiCo, Inc.
Monster Beverage Corporation
Red Bull GmbH
National Beverage Corp
Koios Beverage Corp.
*Disclaimer: Major Players sorted in no particular order