Market Trends of germany plant protein Industry
This section covers the major market trends shaping the Germany Plant Protein Market according to our research experts:
Food and Beverages is the largest End User
- By end user, the market is led by the food and beverages segment, majorly due to the increasing preference for plant-based foods as a sustainable alternative. It was mainly driven by the meat alternatives segment, with a share of around 25% by value in 2022, due to the growing demand for meat substitutes in the country owing to the rising trend of veganism. The trend resonates with consumers' growing interest in veganism and the increasing lactose-intolerant population in the country. Germany ranked second in Europe in terms of the number of vegans in 2022. More than 2.5 million vegans reside in the nation, and the country is renowned for its plant-based and meat alternative industries.
- Supplements are anticipated to be the fastest-growing segment in the market, with a CAGR of 7.15% during the forecast period, owing to their several health benefits. Weight management and general health and well-being are the major concerns among German consumers, which act as driving factors for the increasing demand for plant protein in various supplements. Plant proteins, such as rice and peas, are gaining popularity for being hypoallergenic and a nutritious alternative for people suffering from lactose intolerance. About 16% of the German population was lactose intolerant in 2022, leading to high demand for plant-based proteins.
- The usage of plant proteins in the personal care and cosmetic industry is still at a nascent stage due to the prevalence of other effective bioactive ingredients such as antioxidants, mineral oils, and alcohol. The German population's interest in a greener lifestyle is boosting the demand for natural and plant-based beauty products with vegan claims. Germany has the most number of vegans in Europe, which doubled from 1.3 million in 2016 to 2.6 million in 2020.
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