Market Trends of Sports Apparel Industry
This section covers the major market trends shaping the Sports Apparel Market according to our research experts:
Growing Sports Participation and Influence on Athleisure
The rising popularity of sports players on social media and rising participation in sports and recreation activities across all demographics have fueled global sales of sports apparel. Sales of sports apparel have witnessed significant growth and are expected to continue to grow during the forecast period. Additionally, in line with the athleisure trend, consumers are increasingly seeking designer sports apparel that includes elements of sports design. Additionally, the continued shift toward more active lifestyles drives the demand for sports apparel worldwide.
Furthermore, the rise in government initiatives in many countries to increase sports participation has significantly driven athleisure demand in recent years. Moreover, governments may increase their investments to encourage more participation in physical activities and to strengthen relationships between the community and sports organizations. For instance, in 2021, the Government of England recommended launching a "Work Out to Help Out" campaign to incentivize people to get involved in organized sports. With the increasing participation in sports and recreation activities across different demographics, followed by government initiatives to promote sports in their respective nations, sales of athletic apparel have experienced significant growth during the study period and are expected to continue to grow during the forecast period.
Asia-Pacific is the Fastest Growing Market
Asia-Pacific is the fastest-growing region in the sports apparel market, with countries like China and India having a higher percentage of their young population participating in sporting and other recreational activities. The increasing appetite for foreign brands, rising disposable income, and desire to lead improved lifestyles are expected to propel the demand for sports apparel in the region. China, backed by government initiatives to encourage active participation in sports, is leading the market in the region and has the potential to surpass the United States as the leading market worldwide in the future.
Additionally, the rising participation of women in domestic sports and fitness activities is expected to drive the market in the region over the forecast period. Furthermore, celebrity and renowned sports players' endorsements and promotions have a strong influence on the purchasing patterns of Indian consumers. Thus, major brands are investing, collaborating with celebrities, and introducing product lines to gain market share. For instance, in September 2021, Puma launched 1DER by PUMA, an affordable range of athleisure clothing designed in collaboration with cricketer KL Rahul. It was launched on Flipkart, Puma stores, and its website.
