Market Size of Toothpaste Industry
| Study Period | 2018 - 2028 |
| Market Size (2023) | USD 31.91 Billion |
| Market Size (2028) | USD 47 Billion |
| CAGR (2023 - 2028) | 8.05 % |
| Fastest Growing Market | South America |
| Largest Market | Asia-Pacific |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Toothpaste Market Analysis
The Toothpaste Market size is expected to grow from USD 31.91 billion in 2023 to USD 47 billion by 2028, at a CAGR of 8.05% during the forecast period (2023-2028).
The COVID-19 pandemic exerted a limited impact on the global toothpaste market since this category comes under essential goods and services, and movement of such products through borders was allowed with limited to no restriction. Demand for toothpaste was high during the pandemic, in line with attention toward oral hygiene doubling, which, in turn, increased the usage of toothpaste among consumers. Moreover, consumers were more inclined toward brands that provided offers on additional purchases and products with natural or organic ingredients, such as neem, tulsi, aloe vera, etc., which saw high demand.
Over the medium term, increasing dental problems among children and adults due to poor eating habits and the rise in the popularity of herbal oral care products are expected to drive the toothpaste market. Moreover, rising premiumization and consumers seeking more targeted solutions are accelerating the growth of the market studied.
The rise in oral health consciousness has helped vendors introduce oral hygiene product categories, like teeth-whitening products. One of the popular products used for teeth whitening is whitening toothpaste. Manufacturers offer toothpaste with teeth-whitening functionality that differs from ordinary toothpaste.
