Market Trends of Toothpaste Industry
This section covers the major market trends shaping the Toothpaste Market according to our research experts:
Oral Health among Population Declining
Oral hygiene products, such as toothpaste, toothbrush, and mouthwash, are some consumer goods that require the highest reach and are expected to drive the oral care market. In order to widen their presence, key players in toothpaste products are constantly re-investing their profits in marketing and distribution networks, especially in emerging economies. Asian and North American consumers highly drive the toothpaste market as they mainly prefer using herbal or organic toothpaste or oral care products with ingredients such as neem, tulsi, aloe vera, mind, clove, etc. present. Also, several giant manufacturers are launching various herbal and flavored toothpaste products, especially to attract consumers in the age group 5-12. According to a survey conducted in 2020 among 11,000 respondents across India by fitness technology company GOQii, cavities and decay (17.33%) were the most common oral health problems. Cavities, decay, and foul breath appeared to be the most common oral health problems among the population.
Asia-Pacific Dominating the Market
The continuously increasing population, coupled with an increase in household income levels, has boosted the consumption power of consumers. Therefore, the demand for toothpaste products is steadily rising in China, India, and other Asian countries. The National Oral Health Epidemiological Investigation in China has been conducting surveys repeatedly regarding the oral care of the population. It revealed that a major population of the country is suffering from oral problems. This has resulted in a shift in the choices of toothpaste among consumers, as they have started moving from the economic options to high- and middle-tiered ones. In countries such as Japan, the toothpaste market is expanding, as reflected by the growing concerns over oral health among the Japanese aging population and youth. As per GlaxoSmithKline, a global pharmaceutical company, the awareness of teeth among the Japanese population is outstanding.
