Market Size of Superfoods Industry
| Study Period | 2018 - 2028 |
| Market Size (2023) | USD 165.52 Billion |
| Market Size (2028) | USD 269.5 Billion |
| CAGR (2023 - 2028) | 10.24 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Superfood Market Analysis
The Superfoods Market size is expected to grow from USD 165.52 billion in 2023 to USD 269.50 billion by 2028, at a CAGR of 10.24% during the forecast period (2023-2028).
The popularity of “Super” ingredients, often called ‘superfoods', 'superfruits', or ‘super grains has increased significantly over the recent past with product launches, as consumers are inclined more toward natural and wholesome ingredients. For instance, Quinoa exhibits high nutrient and antioxidant value that aids in reducing free radicals and preventing several diseases. These products have superior nutritional value, as they are rich sources of polyphenols, antioxidants, vitamins, and minerals. The market studied is driven by consumer preference toward functional and health-based naturally derived products. The popularity of ‘super' products is used by food and drink manufacturers globally, triggering the demand for these nutritional products.
These days people have sedentary lifestyles. Therefore, diseases like obesity, diabetes, and heart-related conditions are very common because people prefer their food to be low-calorie and highly nutritious, which is why consumers prefer superfoods over regular food. Considering all these problems, market players provide products that benefit all consumers. For instance, in March 2021, Ocean Spray launched Fruit Medley, a dried fruit blend with many benefits like an immunity blend, fiber blend, and probiotic blend. Besides this, vigorous marketing strategies, promotions, and the influence of celebrities are also driving the market. But the high cost of raw materials is expected to restrain the market.
