Market Share of Vodka Industry
The global vodka market is highly fragmented owing to the presence of multiple regional and multinational companies offering a wide range of vodka variants with innovative flavors and trying to maintain their leadership position in the market studied.
Some of the major players in the market include Diageo Plc, Brown Forman, LVMH Moët Hennessy Louis Vuitton, Pernod Ricard, and Constellation Brands Inc., among others embarking on business strategies, including product innovations, partnerships, expansion of online and offline distribution networks to enhance brand visibility and portfolio of offerings, thus, augmenting the growth of the market.
For instance, in March 2022, brand directors and partners, Stas Karanikolaou and Zack Bia, have teamed up with Global Brand Equities to introduce Sunny Vodka, the latest addition to their portfolio.
Vodka Market Leaders
Diageo PLC
LVMH Moët Hennessy Louis Vuitton (Belvedere Vodka)
Constellation Brands Inc.
Brown-Forman
Pernod Ricard
*Disclaimer: Major Players sorted in no particular order
