Market Share of North America Protein Bar Industry
The North American protein bar market is highly fragmented due to the presence of a large number of prominent players. Major players include General Mills Inc., Kellogg Company, Caveman Foods LLC, Danone, Mars Incorporated, Premier Nutrition Corporation, Abbott Nutrition Manufacturing Inc., Post Holding Inc., and Atkins Nutritionals Inc., among others. These industry participants are employing strategies like business expansions, and mergers and acquisitions to expand their regional presence across the global market. The market-leading brands are increasingly focusing on product line expansions to emerge as category winners.
North America Protein Bar Market Leaders
General Mills Inc.
Kellogg Co.
Caveman Foods LLC
MARS Incorporated
Premier Nutrition Corporation
*Disclaimer: Major Players sorted in no particular order
