North America Protein Bar Market Size

North America Protein Bar Market Analysis

The North American protein bar market is expected to register a CAGR of 6.25% in the upcoming five years.

• As consumers’ interest in products that support the overall maintenance of health and wellness increased, the ambiguous situation across the world urged them to increase their nutritional intake and consume safer and healthier foods. 
• Also, due to the work-from-home and stay-at-home trends, people began working out at their homes, and hence, the demand for low-sugar and carb protein bars was boosted, and companies also focused on the same. For instance, in 2021, plant-based food maker Tattooed Chef completed the acquisition of Belmont Confections Inc., a private-label co-manufacturer of snack bars, for approximately USD 18 million in cash in Paramount, California.
• The major consumers include athletes and consumers who want to have a wholesome meal without the trouble of cooking. Consumers prefer buying protein bars for various purposes, such as weight management, improving muscle mass, and increasing energy. Sedentary lifestyles and the hectic work schedules of Americans are leading them to look for healthier alternatives present in the market. As a result, consumers are replacing conventional snacks with snack bars, including protein bars.
•  The North American protein bar market is growing and witnessing an ever-expanding array of flavors and healthy varieties. Many consumers are reaching for protein bars to supplement their regular eating habits, while some time-pressed consumers even substitute a bar or two for a snack. 
• Moreover, recommendations by fitness clubs for protein bars acting as a substitute for regular meals have skyrocketed the sales of these products. With an increasing number of health clubs and surging awareness about protein bars, the market is expected to witness a rise in demand during the forecast period.