Market Trends of North America Protein Bar Industry
Evolving Fitness Trends in the Region Boosting Demand For Protein-rich Diets
- The United States and Canada are poised to offer promising growth opportunities in the wake of an increasing number of gyms, fitness enthusiasts, health clubs, and fitness training centers. The evolving fitness trend in the region is expected to boost the growth of associated markets, including protein bars.
- Moreover, developed countries like the United States have experienced a considerable increase in the number of consumers opting for fitness and health clubs, progressively becoming the market's target consumer. For instance, in 2022, there were around 31,028 health clubs in the United States. Since protein is an important element supporting fitness, consumers opt for weight management and energy products, such as protein bars, to remain fit and healthy.
- Protein bars are gaining prominence among health-conscious consumers due to their high nutrition levels. In addition, including bars with meals is anticipated to boost protein intake without increasing calorie or carbohydrate intake. Due to their active lifestyles and demanding work schedules, Americans are increasingly searching the market for healthier options. As a result, customers are turning to snack bars, notably protein bars, instead of traditional snacks.
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United States Accounts for the Largest Market Share
- The United States protein bar market benefits from the diversified retail distribution channel, encouraging planned and impulse purchases. The population in the United States is focusing on improving health conditions, and the protein diet is considered one of the potential solutions to serve this purpose.
- The rise of protein-enriched bars is associated with the region's between-meal-snacking cultures. Consumers seek nutritious and convenient foods that can double as an on-the-go meal. According to the International Food Information Council's (IFIC) 2020 Food and Health Survey, approximately 90% of Americans reported snacking at least once weekly.
- Furthermore, the healthy snacking trend in the United States is also increasing to address various health issues, including high cholesterol, obesity, high blood sugar, and others. As consumers' concern about their health increases, this extends beyond nutrition to clean-label ingredient bars that are perceived to be healthier.
- Thus, the demand for protein bars with no artificial flavors, colors, preservatives, and non-genetically modified organism (GMO) products is increasing. Thus, in the United States, plant-based protein bars are witnessing high demand.
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